Screen Test #6: Velvet ASMR

Exploring This Season’s Most Alluring Material

  • Video: Rebecca Storm

Shot at our headquarters in Montreal and inspired by the videos of Andy Warhol, the SSENSE “Screen Test” series is a way to evaluate the camera-readiness of our products.

Velvet has depth. Velvet is decadent. Velvet is not for everyone. Although it was once associated with nobility, industrial manufacturing has now made it available to the masses. Yet its lavish and cascading presence perpetuates a regal air. Velvet outpaces and outshines its lesser peers. Despite its elusive iridescence, it welcomes and envelops touch. Velvet synthesizes opulent textile erotica. Its lustrous sheen begs to be roughed up or stroked smooth. There are few things more satisfying than a tactile exploration of the plush degradation of its hue. And watching someone else do it is just as good.

Continuing her ASMR series, Rebecca Storm tests and examines pieces by Miu Miu, Fendi, Comme des Garçons, Haider Ackermann, Saint Laurent, Lanvin, Comme des Garçons Homme Plus and Thom Browne.

Screen Test #6: Velvet ASMR_03 youtube
Screen Test #6: Velvet ASMR_04 youtube
  • Video: Rebecca Storm
  • Styling: Sasha Wells
  • Hair and Makeup: Laurie Deraps / Dulcedo
  • Model: Claire Milbrath, Yang / Folio