Screen Test #3:
Zippers ASMR

An ASMR Study on the Zipper Featuring Saint Laurent, Dsquared2, Loewe, and More

  • Video: Rebecca Storm

Shot at our headquarters in Montreal and inspired by the videos of Andy Warhol, the SSENSE “Screen Test” series is a way to evaluate the camera-readiness of our products.

For this season, SSENSE has invited photographer Rebecca Storm to create a series of Screen Tests inspired by the ASMR video genre. Short for “Autonomous Sensory Meridian Response,” ASMR videos explore objects as objects, especially the spine-tingling sensations evoked by the sounds of crinkling paper, brushing hair, and hushed whispers. They occupy the grey terrain between the digital and the bodily, broadcasting Internet-induced head massages to hundreds of thousands of YouTube followers.

Featuring styles from Saint Laurent, Loewe, Dsquared2, and Kara, Storm directs our attention to the unmistakable sound of the zipper, a design feature that evokes security, relaxation, and sexuality.

  • Video: Rebecca Storm