Araks

New York–based Araks Yeramyan founded her namesake lingerie and swimwear label Araks in 2000—an era when flashy underwear and padded bras were at their peak. The label’s enduring dedication to the minimal and refined has cemented its status as a vanguard of contemporary lingerie’s de rigueur: natural, understated, sensual. Pieces like soft-cup bralettes, stretch briefs, and classic swimsuits are consciously crafted using sustainable fabrics like organic cotton, silk charmeuse, and recycled nylon, and are available in a selection of high-octane colors—a brand signature. With unique and artful renditions of timeless styles, Araks’s intimate staples are made for the modern femme.