TOVE

London-based label TOVE creates luxurious womenswear staples with a focus on longevity and versatility. Inspired by ethical and environmental concerns, fashion veterans Camille Perry and Holly Wright founded the label in 2019 to balance luxury design and sustainable practices. Adopting a capsule approach, each new TOVE collection builds on the previous one, with styles produced in limited runs. Silhouettes are elongated and feminine, and dresses, bodysuits, and trousers are sleekly cut from natural fibers in neutral tones. Thoughtful details perfect the construction of jackets, coats, and sweaters, allowing them to be worn across occasions. TOVE’s elegant ready-to-wear staples offer pragmatic sophistication with a forward-thinking ethos.