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Founded by Gerolamo ‘Gimmo’ Etro, Italian house Etro has been synonymous with urbane refinement and statement dressing since its 1968 conception. Under the creative steerage of son Kean Etro since 1990, the Milanese label upholds its prominence as a purveyor of craftsmanship and style while advancing a sense of sophistication representative of the modern gentleman. A quintessentially Italian approach to tailoring, exquisite textiles, and reimagined iterations of Etro’s iconic paisley pattern unite an eclectic offering of classic yet distinctive menswear staples. Sharp canvassed notched lapel and peaked lapel suit blazers, deconstructed jackets, longline coats, and straight-leg trousers rendered in slim lines and straightforward cuts, pair with plush multi yarn knits and elevated shirting. Anything-but-basic accessories ranging from everyday bags and sneakers to small leather goods and ties all lend themselves to buoyant styling. Custom jacquards and brocades, richly decorated with offbeat motifs and intricate needlework, underscore the label’s penchant for artisanal character while hidden minutiae and considered finishes such as contrast under-collars and printed silk crepe linings bespeak uncompromising quality.
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