Based in East London, with a team from all over the world, LNDR produces cleanly aesthetic, technical activewear in premium fabrications. Founded in 2015 by Joanna Turner, Sarah Donnelly, and Donna Harris, the brand caters to the dynamism and energy of the London lifestyle, which carries with it the pragmatic need for hybridized apparel. Made to transition effortlessly from one situation to the next, LNDR’s designs begin with the human body, calibrating for function and form toward the natural goal of enhancing everyday life. Seams and panels follow muscle lines and movement points, developed with complex mappings to provide maximum flexibility and support. Styled in tonal and clean colors for a refined and relaxed look, the label’s collection of womenswear inhabits a subtle sophistication and of-the-moment futurism, one both fluid and liveable. Always finished with an uncompromising attitude towards quality and innate feeling, LNDR’s pieces are made to move, just like you.
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