This video is a compilation of two collections. The spring collection, “New Happiness” and another spring collection called “Love Chaos.” “New Happiness” was created largely in part as a collaboration with Italian motorcycle company, Spidi, that make impeccable performance leather for the Ducati racing team. The video is, essentially, a girl riding through the night on a fully reflective motorcycle suit through the streets of London on a bike that's been completely wrapped in 3M material. The model herself is also wearing fully reflective raincoats we made just for SSENSE. It’s absolutely beautiful. Spidi helped put the bike together which, along with the girl, is also fully reflective.
So she’s basically a beam of light?
Exactly. Racing leathers for women are a relatively recent innovation. Professional racing suits for female riders were usually custom made because most brands only designed unisex or men’s styles. So there’s also a sense of female empowerment expressed throughout these amazing scenes of women weaving through the night at top speed. We also shot more in the studio with these John Chamberlain-esque sculptures made of crashed motorcycles. And then there’s a shot of a woman's body painted with 3M spray, where she's kind of just glowing out of blackness. Then we had a drone following the vehicle to get some really amazing aerial shots of the motorcycle.
Wait. Are drones necessary now?
They’re not the only way, but I'd been wanting to work with one for awhile, so we went out to a special area that has permission to fly them. It’s pretty impressive what the guys who control the drone can do. They can fly it quickly through the night down windy roads. We attached a few things to it, too, so it’s a drone carrying a heavy camera carrying a massive light.
Are these guys navigating the drone from a control room or...?
They came in the follow van with us, but they were super stationery because they had to keep their eyes on the drone the whole time. It’s two controllers: one flying the drone around and then a second person operating the camera. Nick and I were in back of a truck and just driving everywhere. It was really fun.
How long did this concept take to come to fruition?
For me, this idea for this video came first and then the clothes were modeled as inspiration to get it done. Overall, it’s been about a year and a half. Sometimes you have to hold on to an idea until it’s ready to see the light of day. It’s definitely been a long time coming.