SJYP

Designers Steve J. and Yoni P. lend their initials to SJYP, a Seoul-based denim brand founded in 2006 after their respective graduations from Central Saint Martins and the London College of Fashion. The fresh, playful, and feminine aesthetic of the husband and wife team has won over actresses and K-pop stars on the strength of their 90s-influenced ripped denim vests and jackets, boyfriend jeans, logo tees, baseball hats, and basics updated with of-the-moment touches of youth culture.

SJYP - Blue Denim Wide-Leg Overalls

SJYP

Blue Denim Wide-Leg Overalls

£350

SJYP - Blue Reverse Detail Denim Jacket

SJYP

Blue Reverse Detail Denim Jacket

£487.2 £336

SJYP - Red & Pink Knit Off-the-Shoulder Sweater

SJYP

Red & Pink Knit Off-the-Shoulder Sweater

£263.2 £229

SJYP - White Denim Button Front Bustier

SJYP

White Denim Button Front Bustier

£280.8 £239

SJYP - Blue Denim Short Overalls

SJYP

Blue Denim Short Overalls

£369.6 £292

SJYP - Navy & White Knit Off-the-Shoulder Sweater

SJYP

Navy & White Knit Off-the-Shoulder Sweater

£263.2 £221

SJYP - Black Side Strap T-Shirt

SJYP

Black Side Strap T-Shirt

£151.2 £135

SJYP - White Side Strap T-Shirt

SJYP

White Side Strap T-Shirt

£150

SJYP - Blue Denim Button Front Bustier

SJYP

Blue Denim Button Front Bustier

£280.8 £250

SJYP - Blue Denim Unbalanced Bottom Cut Skirt

SJYP

Blue Denim Unbalanced Bottom Cut Skirt

£358.4 £283

SJYP - Blue Denim Roll-Up Shorts

SJYP

Blue Denim Roll-Up Shorts

£250

SJYP - White Denim Cutting-Edge Hat

SJYP

White Denim Cutting-Edge Hat

£95

SJYP - SSENSE Exclusive White & Black 'California Club' T-Shirt Dress

SJYP

SSENSE Exclusive White & Black 'California Club' T-Shirt Dress

£145.6 £116

SJYP - Blue Denim Cut-Off Jacket

SJYP

Blue Denim Cut-Off Jacket

£442.4 £305

SJYP - Blue Washed Denim Jacket

SJYP

Blue Washed Denim Jacket

£504 £358

SJYP - Blue Denim Ribbon Tie Jacket

SJYP

Blue Denim Ribbon Tie Jacket

£375 £293

SJYP - White & Red 'California Club' T-Shirt Dress

SJYP

White & Red 'California Club' T-Shirt Dress

£145.6 £111

SJYP - White Ribbon Tie Sweatshirt

SJYP

White Ribbon Tie Sweatshirt

£190.4 £166

SJYP - Blue Patched Cut-Off Jeans

SJYP

Blue Patched Cut-Off Jeans

£302.4 £251

SJYP - Blue Ripped Hem Jeans

SJYP

Blue Ripped Hem Jeans

£263.2 £200

SJYP - Pink Logo T-Shirt

SJYP

Pink Logo T-Shirt

£85

SJYP - White Logo T-Shirt

SJYP

White Logo T-Shirt

£100

SJYP - Blue Unbalanced Hem Straight-Leg Jeans

SJYP

Blue Unbalanced Hem Straight-Leg Jeans

£291.2 £230

SJYP - Blue Denim Cut-Off Miniskirt

SJYP

Blue Denim Cut-Off Miniskirt

£257.6 £196

SJYP - Black Ribbon Tie Sweatshirt

SJYP

Black Ribbon Tie Sweatshirt

£192.64 £154

SJYP - Black Back Tied T-Shirt

SJYP

Black Back Tied T-Shirt

£184.8 £166

SJYP - SSENSE Exclusive Black Ripped Boyfriend Jeans

SJYP

SSENSE Exclusive Black Ripped Boyfriend Jeans

£230 £182

SJYP - SSENSE Exclusive Black Denim Cut-Off Miniskirt

SJYP

SSENSE Exclusive Black Denim Cut-Off Miniskirt

£257.6 £185

SJYP - Silver Down Metallic Puffer Jacket

SJYP

Silver Down Metallic Puffer Jacket

£789.6 £561

SJYP - Black Cut-Out Shoulder Frill Dress

SJYP

Black Cut-Out Shoulder Frill Dress

£275 £217

SJYP - White & Red 'California Club' Tee Dress

SJYP

White & Red 'California Club' Tee Dress

£130.01 £111

SJYP - White Cut-Out Shoulder Frill Sweatshirt

SJYP

White Cut-Out Shoulder Frill Sweatshirt

£250 £137

SJYP - Black Destroyed Hem Kick Flare Jeans

SJYP

Black Destroyed Hem Kick Flare Jeans

£358.4 £258

SJYP - Black Panelled Denim Miniskirt

SJYP

Black Panelled Denim Miniskirt

£275 £176

SJYP - Blue Long Washed Denim Jacket

SJYP

Blue Long Washed Denim Jacket

£509.6 £280

SJYP - Blue Front Cut-Off Denim Skirt

SJYP

Blue Front Cut-Off Denim Skirt

£313.6 £179

SJYP - Blue Tone-on-Tone Tomboy Jeans

SJYP

Blue Tone-on-Tone Tomboy Jeans

£324.8 £218

SJYP - White Sleeve Frill Shirt

SJYP

White Sleeve Frill Shirt

£313.6 £179

SJYP - Blue Wide Cut Jeans

SJYP

Blue Wide Cut Jeans

£341.6 £188

SJYP - Blue Front Cut-Off Jeans

SJYP

Blue Front Cut-Off Jeans

£265

SJYP - Blue Destroyed Cut-Out Jeans

SJYP

Blue Destroyed Cut-Out Jeans

£245