Heron Preston

San Francisco-born designer, DJ, and artist Heron Preston studied at Parsons School of Design in New York before co-founding art direction and streetwear collective Been Trill alongside Off-White’s Virgil Abloh and Alyx’s Matthew Williams. With the launch of his ‘NASCAR’ t-shirt, which reinterpreted iconic trademarks into an over-branded, bootleg-style visual feast, Preston questioned the value and meaning of ‘authenticity’. However, an ocean swim-turned-eye-opening experience in the Mediterranean showed Preston the extent to which the earth is being damaged by pollution, much of which is produced by the fashion industry. This epiphany has driven his subsequent efforts in fusing the creation of womenswear with an awareness of global environmental issues, which include a sustainable streetwear collection produced in collaboration with New York’s Department of Sanitation. Preston’s eponymous label, launched in 2017, propels his unique worldview with a reference-rich collection steeped in internet, youth, and counterfeit culture.

Heron Preston - Black 'Style' T-Shirt

Heron Preston

Black 'Style' T-Shirt

£190

Heron Preston - Green Camo Crop 'Style' T-Shirt

Heron Preston

Green Camo Crop 'Style' T-Shirt

£175

Heron Preston - Black & Red 'Style' Cap

Heron Preston

Black & Red 'Style' Cap

£100

Heron Preston - Black Handle Zip Hoodie

Heron Preston

Black Handle Zip Hoodie

£400

Heron Preston - Black Handle Hoodie

Heron Preston

Black Handle Hoodie

£360 £317

Heron Preston - Multicolor 'CTNMB' Camouflage T-Shirt

Heron Preston

Multicolor 'CTNMB' Camouflage T-Shirt

£200 £170

Heron Preston - Transparent Off-White Edition 'Collaboration' Duffle Bag

Heron Preston

Transparent Off-White Edition 'Collaboration' Duffle Bag

£650

Heron Preston - Transparent Off-White Edition 'Collaboration' Duffle Bag

Heron Preston

Transparent Off-White Edition 'Collaboration' Duffle Bag

£850

Heron Preston - Black Denim Parachute Crop Jacket

Heron Preston

Black Denim Parachute Crop Jacket

£450 £356

Heron Preston - Yellow Bonded 'HP' Rain Coat

Heron Preston

Yellow Bonded 'HP' Rain Coat

£995 £786

Heron Preston - Multicolor Camouflage Eggs Hoodie

Heron Preston

Multicolor Camouflage Eggs Hoodie

£375 £308

Heron Preston - Orange Heron Short Bomber Jacket

Heron Preston

Orange Heron Short Bomber Jacket

£725 £573

Heron Preston - White Long Sleeve KK Herons Jersone T-Shirt

Heron Preston

White Long Sleeve KK Herons Jersone T-Shirt

£200 £180

Heron Preston - Black KK Herons T-Shirt

Heron Preston

Black KK Herons T-Shirt

£175 £154

Heron Preston - Silver 'Style' Handle Zip Around Wallet

Heron Preston

Silver 'Style' Handle Zip Around Wallet

£310 £270

Heron Preston - Black 'Style' Handle Pouch

Heron Preston

Black 'Style' Handle Pouch

£250

Heron Preston - Black 'Heron' Short Bomber Jacket

Heron Preston

Black 'Heron' Short Bomber Jacket

£725 £653

Heron Preston - Silver 'Style' Cropped Jacket

Heron Preston

Silver 'Style' Cropped Jacket

£725 £645

Heron Preston - Black KK Herons Raglan Hoodie

Heron Preston

Black KK Herons Raglan Hoodie

£335

Heron Preston - Black 'Style' Turtleneck Windbreaker Jacket

Heron Preston

Black 'Style' Turtleneck Windbreaker Jacket

£575 £460

Heron Preston - Orange Long Sleeve KK 'Style' T-Shirt

Heron Preston

Orange Long Sleeve KK 'Style' T-Shirt

£190 £158

Heron Preston - Black 'Style' Sheer Bodysuit

Heron Preston

Black 'Style' Sheer Bodysuit

£175

Heron Preston - Black 'Style' Slim Sweatpants

Heron Preston

Black 'Style' Slim Sweatpants

£240

Heron Preston - Black Fringed Denim 'Style' Shorts

Heron Preston

Black Fringed Denim 'Style' Shorts

£225 £203

Heron Preston - Orange & Black 'Style' Socks

Heron Preston

Orange & Black 'Style' Socks

£45 £39

Heron Preston - White 'Style' Socks

Heron Preston

White 'Style' Socks

£45

Heron Preston - Black 'Style' Socks

Heron Preston

Black 'Style' Socks

£45

Heron Preston - Orange Chromed Eggs Hoodie

Heron Preston

Orange Chromed Eggs Hoodie

£325

Heron Preston - Black Chromed Crewneck Sweatshirt

Heron Preston

Black Chromed Crewneck Sweatshirt

£300 £252

Heron Preston - Orange Leather 'Handle With Care' Miniskirt

Heron Preston

Orange Leather 'Handle With Care' Miniskirt

£600 £516

Heron Preston - Silver Mirror Pouch

Heron Preston

Silver Mirror Pouch

£240

Heron Preston - Black Quick Release Belt

Heron Preston

Black Quick Release Belt

£110

Heron Preston - Orange DSNY Edition 'Uniform' Hoodie

Heron Preston

Orange DSNY Edition 'Uniform' Hoodie

£335 £238

Heron Preston - Green DSNY Edition Long Sleeve 'Uniform' T-Shirt

Heron Preston

Green DSNY Edition Long Sleeve 'Uniform' T-Shirt

£215 £148

Heron Preston - Orange DSNY Edition Long Sleeve 'Uniform' T-Shirt

Heron Preston

Orange DSNY Edition Long Sleeve 'Uniform' T-Shirt

£215 £148

Heron Preston - Black DSNY Edition 'Uniform' Hoodie

Heron Preston

Black DSNY Edition 'Uniform' Hoodie

£335 £258