Joseph

Joseph Ettedgui began his foray into fashion in 1972 by selling Kenzo sweaters out of Salon 33, his hairdressing studio in Chelsea, West London. He gradually harnessed his keen curatorial eye and design sensibilities to build an empire on minimal, yet adventurous fashion that moves with the times. After developing the world’s first ‘modern concept’ store, the Joseph label launched its first collection, the acclaimed Joseph Tricot knitwear line, in 1983. Under Louise Trotter’s creative direction since 2009, the label’s contemporary offerings have reinterpreted the label’s classic silhouettes with deftly considered of-the-moment twists. Refined monochromatic pieces feature luxurious materials with pared-down details. Sophisticated yet wearable, Joseph’s collections exhibit a rare sense of high-street versatility, achieving what may well be the epitome of ‘smart’.

Joseph - White Poplin Tie Dress

Joseph

White Poplin Tie Dress

£295 £257

Joseph - Beige Strap Sweatshirt

Joseph

Beige Strap Sweatshirt

£175

Joseph - Green & Blue Striped Milano Skirt

Joseph

Green & Blue Striped Milano Skirt

£220

Joseph - Black Sevres Tote

Joseph

Black Sevres Tote

£595

Joseph - Black 'The Basinger' Heels

Joseph

Black 'The Basinger' Heels

£340 £272

Joseph - Grey Cashmere Lima Coat

Joseph

Grey Cashmere Lima Coat

£795

Joseph - Navy Silk Satin Clea Dress

Joseph

Navy Silk Satin Clea Dress

£442.4 £389

Joseph - Tan Aquila Trench Coat

Joseph

Tan Aquila Trench Coat

£778.4 £607

Joseph - White Strap T-Shirt

Joseph

White Strap T-Shirt

£95 £81

Joseph - Ecru Merino Ribbed Zip Sweater

Joseph

Ecru Merino Ribbed Zip Sweater

£252 £222

Joseph - Indigo Den Jeans

Joseph

Indigo Den Jeans

£220

Joseph - White Den Denim Jeans

Joseph

White Den Denim Jeans

£205

Joseph - Green Sevres Tote

Joseph

Green Sevres Tote

£595 £535

Joseph - Navy Wool Coat

Joseph

Navy Wool Coat

£1725 £1208

Joseph - Black High Neck Cashair Sweater

Joseph

Black High Neck Cashair Sweater

£250

Joseph - White Garçonne Poplin Shirt

Joseph

White Garçonne Poplin Shirt

£245 £198

Joseph - Navy Silk Satin Lyle Blouse

Joseph

Navy Silk Satin Lyle Blouse

£275

Joseph - Ivory High Neck Cashair Sweater

Joseph

Ivory High Neck Cashair Sweater

£250

Joseph - Navy Silk Satin Ferdy Trousers

Joseph

Navy Silk Satin Ferdy Trousers

£440

Joseph - Off-White & Black Rib Knit Skirt

Joseph

Off-White & Black Rib Knit Skirt

£252 £219

Joseph - Black Nitro Leggings

Joseph

Black Nitro Leggings

£185 £159

Joseph - Green Large Leather Pouch

Joseph

Green Large Leather Pouch

£175

Joseph - Black Leather Pouch

Joseph

Black Leather Pouch

£115

Joseph - Pink Wool Turtleneck

Joseph

Pink Wool Turtleneck

£995

Joseph - Ecru Fine Waffle Turtleneck

Joseph

Ecru Fine Waffle Turtleneck

£275

Joseph - Navy Asymmetric Crew Cardigan

Joseph

Navy Asymmetric Crew Cardigan

£645

Joseph - Red Alta Trousers

Joseph

Red Alta Trousers

£445 £400

Joseph - Beige Laurel Skirt

Joseph

Beige Laurel Skirt

£595

Joseph - Black Martin Coat

Joseph

Black Martin Coat

£665

Joseph - Black Pure Cashmere T-Shirt

Joseph

Black Pure Cashmere T-Shirt

£240

Joseph - Black Wool Rib Lounge Pants

Joseph

Black Wool Rib Lounge Pants

£395

Joseph - Beige Wool Martin Coat

Joseph

Beige Wool Martin Coat

£665

Joseph - Beige Fair Isle Double Turtleneck

Joseph

Beige Fair Isle Double Turtleneck

£275

Joseph - Beige Pure Cashmere T-Shirt

Joseph

Beige Pure Cashmere T-Shirt

£240

Joseph - Reversible Tan Shearling Witham Jacket

Joseph

Reversible Tan Shearling Witham Jacket

£1995

Joseph - Red Merino Turtleneck

Joseph

Red Merino Turtleneck

£184.8 £161

Joseph - White Nappa Slim Boots

Joseph

White Nappa Slim Boots

£470 £353

Joseph - Black Rib Wool Dress

Joseph

Black Rib Wool Dress

£308 £231

Joseph - Ecru Cashmere Tunic Sweater

Joseph

Ecru Cashmere Tunic Sweater

£666.4 £546

Joseph - White Lenno Blouse

Joseph

White Lenno Blouse

£260 £203

Joseph - Black Merino Turtleneck

Joseph

Black Merino Turtleneck

£195

Joseph - Black Gabardine Leggings

Joseph

Black Gabardine Leggings

£175

Joseph - Black Wool Loulou Lounge Pants

Joseph

Black Wool Loulou Lounge Pants

£245

Joseph - Ecru Cashmere Lounge Pants

Joseph

Ecru Cashmere Lounge Pants

£722.4 £542

Joseph - Orange Wool Skirt

Joseph

Orange Wool Skirt

£275