Ashley Williams

Hot off the heels of her acclaimed graduate collection for The University of Westminster, young designer Ashley Williams was tapped to join Fashion East, Lulu Kennedy’s London-based incubator for emerging fashion talent, designing with the collective for two seasons before making her solo runway debut for Spring 2015. An eccentric amalgam of millennial pop culture iconography, kitschy nostalgia, and inimitably British charm, the NEWGEN-sponsored designer’s womenswear encompasses the exuberant and irreverent spirit of her generation. Cheeky slogans and delightfully campy graphics adorn oversized t-shirts and sweatshirts, with bags and accessories embellished with off-beat details. Unabashedly feminine dresses and miniskirts play with cool borrowed-from-the-boys streetwear, including oversized bomber jackets, fleece hoodies, and t-shirt dresses.

Ashley Williams - SSENSE Exclusive Yellow & Pink Wool Cardigan

Ashley Williams

SSENSE Exclusive Yellow & Pink Wool Cardigan

£500

Ashley Williams - SSENSE Exclusive Grey & Orange Cardigan

Ashley Williams

SSENSE Exclusive Grey & Orange Cardigan

£500

Ashley Williams - SSENSE Exclusive Yellow & Pink Dog Sweater

Ashley Williams

SSENSE Exclusive Yellow & Pink Dog Sweater

£100

Ashley Williams - SSENSE Exclusive Grey & Orange Dog Sweater

Ashley Williams

SSENSE Exclusive Grey & Orange Dog Sweater

£100

Ashley Williams - SSENSE Exclusive White Best Friends Dog T-Shirt

Ashley Williams

SSENSE Exclusive White Best Friends Dog T-Shirt

£65

Ashley Williams - SSENSE Exclusive White 'Best Friends' T-Shirt

Ashley Williams

SSENSE Exclusive White 'Best Friends' T-Shirt

£90

Ashley Williams - SSENSE Exclusive Green & Black Tiger Pouch

Ashley Williams

SSENSE Exclusive Green & Black Tiger Pouch

£175

Ashley Williams - SSENSE Exclusive Black & Transparent 'Angel/Devil' Hair Clips

Ashley Williams

SSENSE Exclusive Black & Transparent 'Angel/Devil' Hair Clips

£100

Ashley Williams - SSENSE Exclusive Black & Transparent  'Womyn' Hair Clips

Ashley Williams

SSENSE Exclusive Black & Transparent 'Womyn' Hair Clips

£115

Ashley Williams - SSENSE Exclusive White Cosmic Wonder Hoodie

Ashley Williams

SSENSE Exclusive White Cosmic Wonder Hoodie

£150

Ashley Williams - SSENSE Exclusive Purple Tie Dye 'Power Nap' Lounge Pants

Ashley Williams

SSENSE Exclusive Purple Tie Dye 'Power Nap' Lounge Pants

£140

Ashley Williams - SSENSE Exclusive Brown & Green Camo Jacket

Ashley Williams

SSENSE Exclusive Brown & Green Camo Jacket

£390