Ashley Williams

Hot off the heels of her acclaimed graduate collection for The University of Westminster, young designer Ashley Williams was tapped to join Fashion East, Lulu Kennedy’s London-based incubator for emerging fashion talent, designing with the collective for two seasons before making her solo runway debut for Spring 2015. An eccentric amalgam of millennial pop culture iconography, kitschy nostalgia, and inimitably British charm, the NEWGEN-sponsored designer’s womenswear encompasses the exuberant and irreverent spirit of her generation. Cheeky slogans and delightfully campy graphics adorn oversized t-shirts and sweatshirts, with bags and accessories embellished with off-beat details. Unabashedly feminine dresses and miniskirts play with cool borrowed-from-the-boys streetwear, including oversized bomber jackets, fleece hoodies, and t-shirt dresses.

Ashley Williams - Black 'Paranoia' T-Shirt

Ashley Williams

Black 'Paranoia' T-Shirt

£117.6 £106

Ashley Williams - Brown & Black Tiger Ray Dress

Ashley Williams

Brown & Black Tiger Ray Dress

£408.8 £368

Ashley Williams - Purple David Hoodie

Ashley Williams

Purple David Hoodie

£175

Ashley Williams - Brown & Black Tiger Reba Shirt

Ashley Williams

Brown & Black Tiger Reba Shirt

£274.4 £236

Ashley Williams - Purple Long Sleeve David T-Shirt

Ashley Williams

Purple Long Sleeve David T-Shirt

£130

Ashley Williams - Black Paranoia Lounge Pants

Ashley Williams

Black Paranoia Lounge Pants

£145.6 £125

Ashley Williams - Purple David Track Pants

Ashley Williams

Purple David Track Pants

£145

Ashley Williams - Brown Tiger Bikini

Ashley Williams

Brown Tiger Bikini

£215 £187

Ashley Williams - Black Nature Jogger Pants

Ashley Williams

Black Nature Jogger Pants

£135

Ashley Williams - Brown Tiger Executive Skirt

Ashley Williams

Brown Tiger Executive Skirt

£200 £170

Ashley Williams - White Long Sleeve 'Thank You' T-Shirt

Ashley Williams

White Long Sleeve 'Thank You' T-Shirt

£128.8 £115

Ashley Williams - Brown & Black Cossie Swimsuit

Ashley Williams

Brown & Black Cossie Swimsuit

£215

Ashley Williams - Brown & Black Tiger Piercing Bag

Ashley Williams

Brown & Black Tiger Piercing Bag

£380

Ashley Williams - SSENSE Exclusive Black 'Sex' Earrings

Ashley Williams

SSENSE Exclusive Black 'Sex' Earrings

£155

Ashley Williams - SSENSE Exclusive White Winona T-Shirt Dress

Ashley Williams

SSENSE Exclusive White Winona T-Shirt Dress

£145

Ashley Williams - SSENSE Exclusive Pink 'Save The Planet' Hoodie

Ashley Williams

SSENSE Exclusive Pink 'Save The Planet' Hoodie

£155

Ashley Williams - SSENSE Exclusive Black Flower Hoodie

Ashley Williams

SSENSE Exclusive Black Flower Hoodie

£155

Ashley Williams - SSENSE Exclusive Pink Long Sleeve Flower T-Shirt

Ashley Williams

SSENSE Exclusive Pink Long Sleeve Flower T-Shirt

£115

Ashley Williams - SSENSE Exclusive White 'Save The Planet' T-Shirt

Ashley Williams

SSENSE Exclusive White 'Save The Planet' T-Shirt

£128.8 £111

Ashley Williams - SSENSE Exclusive Black Winona T-Shirt

Ashley Williams

SSENSE Exclusive Black Winona T-Shirt

£105

Ashley Williams - SSENSE Exclusive Pink 'Save The Planet' Lounge Pants

Ashley Williams

SSENSE Exclusive Pink 'Save The Planet' Lounge Pants

£130

Ashley Williams - SSENSE Exclusive Black Velvet Piercing Bag

Ashley Williams

SSENSE Exclusive Black Velvet Piercing Bag

£235

Ashley Williams - SSENSE Exclusive Black 'Gimmie Five!' Hoodie Dress

Ashley Williams

SSENSE Exclusive Black 'Gimmie Five!' Hoodie Dress

£224 £164

Ashley Williams - Black Cropped 'Misery' Puffer Jacket

Ashley Williams

Black Cropped 'Misery' Puffer Jacket

£275

Ashley Williams - SSENSE Exclusive Black 'Gimmie Five!' Coach Jacket

Ashley Williams

SSENSE Exclusive Black 'Gimmie Five!' Coach Jacket

£200 £176

Ashley Williams - Yellow 'Gimmie Five!' Track Hoodie

Ashley Williams

Yellow 'Gimmie Five!' Track Hoodie

£179.2 £131

Ashley Williams - SSENSE Exclusive Black 'Gimmie Five!' Hoodie

Ashley Williams

SSENSE Exclusive Black 'Gimmie Five!' Hoodie

£160 £142

Ashley Williams - Green 'Classic' Pocket Hoodie

Ashley Williams

Green 'Classic' Pocket Hoodie

£160 £142

Ashley Williams - Black Long Sleeve 'Gimmie Five!' T-Shirt

Ashley Williams

Black Long Sleeve 'Gimmie Five!' T-Shirt

£115.01 £99

Ashley Williams - SSENSE Exclusive Black 'Gimmie Five!' T-Shirt

Ashley Williams

SSENSE Exclusive Black 'Gimmie Five!' T-Shirt

£140 £120

Ashley Williams - Yellow 'Gimmie Five!' T-Shirt Dress

Ashley Williams

Yellow 'Gimmie Five!' T-Shirt Dress

£140 £120

Ashley Williams - SSENSE Exclusive Black 'Misery' Hoodie

Ashley Williams

SSENSE Exclusive Black 'Misery' Hoodie

£160 £142

Ashley Williams - SSENSE Exclusive Green 'Classic' Lounge Pants

Ashley Williams

SSENSE Exclusive Green 'Classic' Lounge Pants

£115

Ashley Williams - Yellow Wool Tartan Kilt Skirt

Ashley Williams

Yellow Wool Tartan Kilt Skirt

£475

Ashley Williams - White Long Sleeve 'Classic' T-Shirt

Ashley Williams

White Long Sleeve 'Classic' T-Shirt

£134.4 £98

Ashley Williams - SSENSE Exclusive White 'Gimmie Five!' Genuine Misery T-Shirt

Ashley Williams

SSENSE Exclusive White 'Gimmie Five!' Genuine Misery T-Shirt

£117.6 £88

Ashley Williams - Yellow Pleated Wool Tartan Trousers

Ashley Williams

Yellow Pleated Wool Tartan Trousers

£435 £357

Ashley Williams - SSENSE Exclusive Yellow 'Gimmie Five!' Lounge Pants

Ashley Williams

SSENSE Exclusive Yellow 'Gimmie Five!' Lounge Pants

£150

Ashley Williams - Black 'Gimmie Five!' T-Shirt

Ashley Williams

Black 'Gimmie Five!' T-Shirt

£99.99 £88

Ashley Williams - SSENSE Exclusive Black 'Gimmie Five!' Lounge Pants

Ashley Williams

SSENSE Exclusive Black 'Gimmie Five!' Lounge Pants

£130

Ashley Williams - Yellow Tartan Lewis Piercing Bag

Ashley Williams

Yellow Tartan Lewis Piercing Bag

£240 £204

Ashley Williams - Black Crystal Choker

Ashley Williams

Black Crystal Choker

£135 £111

Ashley Williams - Multicolor Oversized Cable Knit Sweater

Ashley Williams

Multicolor Oversized Cable Knit Sweater

£571.2 £428

Ashley Williams - Black 'Haircut' Coach Jacket

Ashley Williams

Black 'Haircut' Coach Jacket

£246.4 £170

Ashley Williams - Black & Ivory 'Prince Of Wales' Trousers

Ashley Williams

Black & Ivory 'Prince Of Wales' Trousers

£425 £298