Founded in 1953 by Ottavio and Rosita Missoni, luxury fashion label Missoni’s signature geometric patterns on expertly-produced knitwear would be widely recognized as a status symbol by the 1970s. Inspired by art deco and medieval tapestry alike, the design duo pioneered the now widely used space-dying technique to craft Missoni’s trademark psychedelic patterns, including its iconic zig-zag motif, with a sumptuous blend of yarns. Since taking over creative direction in 1997, Ottavio and Rosita’s daughter Angela Missoni has introduced a fresh interpretation of the Missoni woman, adding luxe Lurex yarns and modernized silhouettes into Missoni’s oeuvre. Breaking into territories such as formal attire and beachwear with daring deep V-neck cuts and airy, lightweight constructions, Missoni has infused a nonchalant sensuality, fit for the multifaceted modern woman, into the label’s familiar kaleidoscope of Amalfi-inspired colors. Transcending the fast-moving and ephemeral nature of trends, Missoni’s timeless blend of colors, patterns, and lavish materials has secured the fashion house as a mainstay of Italian haute couture.
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