Hugo

Refined and utterly contemporary, HUGO takes Hugo Boss' emphasis on tailoring and interjects it with youthful energy, rendering garments in sharp cuts and clean designs with a pronounced casual edge. Under the guidance of new Chief Brand Officer Ingo Wilts, HUGO menswear deftly addresses the shrinking space between the workday and the weekend, re-animating classic ready-to-wear staples with a fluid, confident of-the-moment feel. Hybridized, high-rise cropped, slim-fit, and tapered denim and lounge pants, tightly cut crewneck t-shirts, and boxy turtleneck pullovers illustrates the diffusion line’s well-executed balancing act between contemporary tailoring and revived signature 80’s and 90’s silhouettes. The smart interplay between brand heritage and contemporary update is reflected in outerwear as well, as storm-flap accented trench coats, perfectly minimal bomber jackets, and sleek wool coats are carefully reimagined for the modern man. Select pieces make use of punky scribbled-on designs and the line’s updated logo, refreshing the brand’s design language further. Rendered in the strong monochromatic hues associated with the house, HUGO's collections cut a strong form, rejecting following in favor of taking the lead.

Hugo - Black Victorian Backpack

Hugo

Black Victorian Backpack

£450

Hugo - Grey Kombinat Bum Bag

Hugo

Grey Kombinat Bum Bag

£160

Hugo - Tan Kombinat Bum Bag

Hugo

Tan Kombinat Bum Bag

£160

Hugo - Green Kombinat Bum Bag

Hugo

Green Kombinat Bum Bag

£160

Hugo - Black Reverse Logo Belt Bag

Hugo

Black Reverse Logo Belt Bag

£160

Hugo - Black Zero_Tenn_GR Sneakers

Hugo

Black Zero_Tenn_GR Sneakers

£210

Hugo - Black Victorian Wallet

Hugo

Black Victorian Wallet

£140

Hugo - Black Subway Card Holder

Hugo

Black Subway Card Holder

£80

Hugo - Black Victorian Card Holder

Hugo

Black Victorian Card Holder

£95

Hugo - Grey Kombinat Wallet

Hugo

Grey Kombinat Wallet

£100

Hugo - Black HLG 50 Gloves

Hugo

Black HLG 50 Gloves

£140

Hugo - Grey Wool Mix Scarf

Hugo

Grey Wool Mix Scarf

£130

Hugo - Two-Pack Black & White Soft Cotton Socks

Hugo

Two-Pack Black & White Soft Cotton Socks

£15

Hugo - Black Virgin Wool Balno 1941 Coat

Hugo

Black Virgin Wool Balno 1941 Coat

£445

Hugo - Black Ero3-W Printed Extra Slim Shirt

Hugo

Black Ero3-W Printed Extra Slim Shirt

£155

Hugo - Black Durat Zip-Up Hoodie

Hugo

Black Durat Zip-Up Hoodie

£200

Hugo - White Oxford Ermann Solid Shirt

Hugo

White Oxford Ermann Solid Shirt

£110

Hugo - Red Dero 194 T-Shirt

Hugo

Red Dero 194 T-Shirt

£45

Hugo - Khaki Dero 194 T-Shirt

Hugo

Khaki Dero 194 T-Shirt

£45

Hugo - Black Emero Fantasy Shirt

Hugo

Black Emero Fantasy Shirt

£175

Hugo - Navy Dero 194 Long Sleeve T-Shirt

Hugo

Navy Dero 194 Long Sleeve T-Shirt

£80

Hugo - Black Daps T-Shirt

Hugo

Black Daps T-Shirt

£100

Hugo - Navy Dero 194 T-Shirt

Hugo

Navy Dero 194 T-Shirt

£45

Hugo - Navy Wool San Antonia Turtleneck

Hugo

Navy Wool San Antonia Turtleneck

£170

Hugo - Grey Reverse Logo Patch High-Top Sneakers

Hugo

Grey Reverse Logo Patch High-Top Sneakers

£170

Hugo - Off-White Leather Chevron Sneakers

Hugo

Off-White Leather Chevron Sneakers

£345

Hugo - Black Giuni Belt

Hugo

Black Giuni Belt

£120

Hugo - Black Statement B Lanyard Card Holder

Hugo

Black Statement B Lanyard Card Holder

£100

Hugo - Red Leather Gloves

Hugo

Red Leather Gloves

£140

Hugo - Grey Leather Gloves

Hugo

Grey Leather Gloves

£195

Hugo - Black Leather 3D Stitching Gloves

Hugo

Black Leather 3D Stitching Gloves

£220

Hugo - Two-Pack Black Logo Socks

Hugo

Two-Pack Black Logo Socks

£15

Hugo - Two-Pack White Logo Socks

Hugo

Two-Pack White Logo Socks

£15

Hugo - Two-Pack Black & Red Logo Socks

Hugo

Two-Pack Black & Red Logo Socks

£15

Hugo - Silver E-Jack Cufflinks

Hugo

Silver E-Jack Cufflinks

£100

Hugo - Grey Down Biron Jacket

Hugo

Grey Down Biron Jacket

£475

Hugo - Black Denim Flap Pocket Jacket

Hugo

Black Denim Flap Pocket Jacket

£270

Hugo - Tan Canvas Jacket

Hugo

Tan Canvas Jacket

£325

Hugo - Black Daratschi Hoodie

Hugo

Black Daratschi Hoodie

£195

Hugo - Black Derol194 Long Sleeve T-Shirt

Hugo

Black Derol194 Long Sleeve T-Shirt

£75

Hugo - White Dero194 Long Sleeve T-Shirt

Hugo

White Dero194 Long Sleeve T-Shirt

£75

Hugo - Brown Depusi T-Shirt

Hugo

Brown Depusi T-Shirt

£75

Hugo - White Depusi T-Shirt

Hugo

White Depusi T-Shirt

£75

Hugo - White Danpur T-Shirt

Hugo

White Danpur T-Shirt

£85

Hugo - Black Dero194 T-Shirt

Hugo

Black Dero194 T-Shirt

£45

Hugo - Tan Solid Relaxed-Fit Jeans

Hugo

Tan Solid Relaxed-Fit Jeans

£215

Hugo - Blue Solid Relaxed-Fit Jeans

Hugo

Blue Solid Relaxed-Fit Jeans

£250

Hugo - White Dyderabad Long Sleeve T-Shirt

Hugo

White Dyderabad Long Sleeve T-Shirt

£110

Hugo - White Dingbo T-Shirt

Hugo

White Dingbo T-Shirt

£95

Hugo - Navy Dingbo T-Shirt

Hugo

Navy Dingbo T-Shirt

£95

Hugo - White Dero194 T-Shirt

Hugo

White Dero194 T-Shirt

£45

Hugo - Black Felip-Sg Belt

Hugo

Black Felip-Sg Belt

£200

Hugo - Silver E-Jack Tie Bar

Hugo

Silver E-Jack Tie Bar

£90

Hugo - Black & Yellow Reverse Logo Low-Rise Boxer Briefs

Hugo

Black & Yellow Reverse Logo Low-Rise Boxer Briefs

£35

Hugo - Black & Red Reverse Logo Low-Rise Boxer Briefs

Hugo

Black & Red Reverse Logo Low-Rise Boxer Briefs

£35

Hugo - Two-Pack Black Brother Low Rise Boxer Briefs

Hugo

Two-Pack Black Brother Low Rise Boxer Briefs

£40

Hugo - Black Liam Payne Edition Dicago Sweatshirt

Hugo

Black Liam Payne Edition Dicago Sweatshirt

£150

Hugo - White Liam Payne Edition Dicago Sweatshirt

Hugo

White Liam Payne Edition Dicago Sweatshirt

£150

Hugo - Black Liam Payne Edition Dougy T-Shirt

Hugo

Black Liam Payne Edition Dougy T-Shirt

£110

Hugo - White Liam Payne Edition Dougy T-Shirt

Hugo

White Liam Payne Edition Dougy T-Shirt

£110