Hugo

Refined and utterly contemporary, HUGO takes Hugo Boss' emphasis on tailoring and interjects it with youthful energy, rendering garments in sharp cuts and clean designs with a pronounced casual edge. Under the guidance of new Chief Brand Officer Ingo Wilts, HUGO menswear deftly addresses the shrinking space between the workday and the weekend, re-animating classic ready-to-wear staples with a fluid, confident of-the-moment feel. Hybridized, high-rise cropped, slim-fit, and tapered denim and lounge pants, tightly cut crewneck t-shirts, and boxy turtleneck pullovers illustrates the diffusion line’s well-executed balancing act between contemporary tailoring and revived signature 80’s and 90’s silhouettes. The smart interplay between brand heritage and contemporary update is reflected in outerwear as well, as storm-flap accented trench coats, perfectly minimal bomber jackets, and sleek wool coats are carefully reimagined for the modern man. Select pieces make use of punky scribbled-on designs and the line’s updated logo, refreshing the brand’s design language further. Rendered in the strong monochromatic hues associated with the house, HUGO's collections cut a strong form, rejecting following in favor of taking the lead.

Hugo - Black Travel Away Suit

Hugo

Black Travel Away Suit

£920

Hugo - Navy Check Arti/Hesten Suit

Hugo

Navy Check Arti/Hesten Suit

£880

Hugo - Black Pinstripe Fargo91 Suit

Hugo

Black Pinstripe Fargo91 Suit

£825

Hugo - Red Ulan Farlys 201F Suit

Hugo

Red Ulan Farlys 201F Suit

£825

Hugo - Green Arti/Hesten 1942 Suit

Hugo

Green Arti/Hesten 1942 Suit

£775

Hugo - Beige Arti/Hesten 193 Check Suit

Hugo

Beige Arti/Hesten 193 Check Suit

£775

Hugo - Black Away Suit

Hugo

Black Away Suit

£775

Hugo - Navy Away Suit

Hugo

Navy Away Suit

£775

Hugo - Black Check Anfred 193 Blazer

Hugo

Black Check Anfred 193 Blazer

£775

Hugo - Black Virgin Wool Astian/Hets Suit

Hugo

Black Virgin Wool Astian/Hets Suit

£765

Hugo - Blue Virgin Wool Astian/Hets Suit

Hugo

Blue Virgin Wool Astian/Hets Suit

£765

Hugo - Navy Wool Blazer

Hugo

Navy Wool Blazer

£710

Hugo - Green Down Melmus 1941 Coat

Hugo

Green Down Melmus 1941 Coat

£710

Hugo - Black Down Melmus1941 Jacket

Hugo

Black Down Melmus1941 Jacket

£710

Hugo - Grey Check Arti/Hesten Suit

Hugo

Grey Check Arti/Hesten Suit

£710

Hugo - Navy & Grey Check Astian & Hets Suit

Hugo

Navy & Grey Check Astian & Hets Suit

£610

Hugo - Khaki Wool Herman194 Blazer

Hugo

Khaki Wool Herman194 Blazer

£605

Hugo - Navy Striped Arti 193 Blazer

Hugo

Navy Striped Arti 193 Blazer

£605

Hugo - Black Leather Lorean Shirt

Hugo

Black Leather Lorean Shirt

£600

Hugo - Black & Grey Slim-Fit Migor Coat

Hugo

Black & Grey Slim-Fit Migor Coat

£550

Hugo - Black & White Malte 1941 Coat

Hugo

Black & White Malte 1941 Coat

£495

Hugo - Beige Wool Malte 1941 Coat

Hugo

Beige Wool Malte 1941 Coat

£490

Hugo - Grey Wool Malte 1941 Coat

Hugo

Grey Wool Malte 1941 Coat

£490

Hugo - Black Down Brion1941 Puffer Jacket

Hugo

Black Down Brion1941 Puffer Jacket

£490

Hugo - Off-White Sherpa Merlon 1941 Coat

Hugo

Off-White Sherpa Merlon 1941 Coat

£490

Hugo - Black Check Malte 1941 Coat

Hugo

Black Check Malte 1941 Coat

£490

Hugo - Brown Malte 1941 Coat

Hugo

Brown Malte 1941 Coat

£490

Hugo - Khaki & Navy Bentrio 1941 Half-Zip Jacket

Hugo

Khaki & Navy Bentrio 1941 Half-Zip Jacket

£490

Hugo - Black Malte 1941 Coat

Hugo

Black Malte 1941 Coat

£490

Hugo - Grey Down Biron Jacket

Hugo

Grey Down Biron Jacket

£475

Hugo - Silver Bosco Jacket

Hugo

Silver Bosco Jacket

£455

Hugo - Navy Moleskin Joah Jacket

Hugo

Navy Moleskin Joah Jacket

£455

Hugo - Grey Migor Coat

Hugo

Grey Migor Coat

£455

Hugo - Black Victorian Backpack

Hugo

Black Victorian Backpack

£450

Hugo - Grey Down Balin 1941 Jacket

Hugo

Grey Down Balin 1941 Jacket

£445

Hugo - Black Virgin Wool Balno 1941 Coat

Hugo

Black Virgin Wool Balno 1941 Coat

£445

Hugo - Grey Houndstooth Blazer

Hugo

Grey Houndstooth Blazer

£415

Hugo - Navy Belino Coat

Hugo

Navy Belino Coat

£410

Hugo - Black Down Baltino1941 Vest

Hugo

Black Down Baltino1941 Vest

£390

Hugo - Green Baltino1941 Puffer Vest

Hugo

Green Baltino1941 Puffer Vest

£390

Hugo - Black Wool Sambre Sweater

Hugo

Black Wool Sambre Sweater

£390

Hugo - Black Impact Boots

Hugo

Black Impact Boots

£375

Hugo - Black Bohemian Zip Boots

Hugo

Black Bohemian Zip Boots

£375

Hugo - Navy Bill Jacket

Hugo

Navy Bill Jacket

£355

Hugo - Navy Baltino 2011 Vest

Hugo

Navy Baltino 2011 Vest

£350

Hugo - Red Down Baltino 2011 Vest

Hugo

Red Down Baltino 2011 Vest

£350

Hugo - Off-White Leather Chevron Sneakers

Hugo

Off-White Leather Chevron Sneakers

£345

Hugo - Silver Atom Sneakers

Hugo

Silver Atom Sneakers

£325

Hugo - Tan Canvas Jacket

Hugo

Tan Canvas Jacket

£325

Hugo - Black Cult Buckle Boots

Hugo

Black Cult Buckle Boots

£325

Hugo - Navy Suede Cult Chelsea Boots

Hugo

Navy Suede Cult Chelsea Boots

£300

Hugo - Khaki Suede Cult Chelsea Boots

Hugo

Khaki Suede Cult Chelsea Boots

£300

Hugo - White Atom High-Top Sneakers

Hugo

White Atom High-Top Sneakers

£300

Hugo - Black Futurism Tenn Sneakers

Hugo

Black Futurism Tenn Sneakers

£290

Hugo - Black Kombinat Backpack

Hugo

Black Kombinat Backpack

£285

Hugo - Black Gradient Tote Backpack

Hugo

Black Gradient Tote Backpack

£285

Hugo - Black Record Vintage Duffle Bag

Hugo

Black Record Vintage Duffle Bag

£285

Hugo - Off-White Atom Running Sneakers

Hugo

Off-White Atom Running Sneakers

£280

Hugo - Black Atom Running Sneakers

Hugo

Black Atom Running Sneakers

£280

Hugo - Black Low Futurist Tennis Sneakers

Hugo

Black Low Futurist Tennis Sneakers

£280