Hugo

Refined and utterly contemporary, HUGO takes Hugo Boss' emphasis on tailoring and interjects it with youthful energy, rendering garments in sharp cuts and clean designs with a pronounced casual edge. Under the guidance of new Chief Brand Officer Ingo Wilts, HUGO menswear deftly addresses the shrinking space between the workday and the weekend, re-animating classic ready-to-wear staples with a fluid, confident of-the-moment feel. Hybridized, high-rise cropped, slim-fit, and tapered denim and lounge pants, tightly cut crewneck t-shirts, and boxy turtleneck pullovers illustrates the diffusion line’s well-executed balancing act between contemporary tailoring and revived signature 80’s and 90’s silhouettes. The smart interplay between brand heritage and contemporary update is reflected in outerwear as well, as storm-flap accented trench coats, perfectly minimal bomber jackets, and sleek wool coats are carefully reimagined for the modern man. Select pieces make use of punky scribbled-on designs and the line’s updated logo, refreshing the brand’s design language further. Rendered in the strong monochromatic hues associated with the house, HUGO's collections cut a strong form, rejecting following in favor of taking the lead.

Hugo - Two-Pack Black & Red Reverse Logo Socks

Hugo

Two-Pack Black & Red Reverse Logo Socks

£15

Hugo - Two-Pack White & Red Reverse Logo Socks

Hugo

Two-Pack White & Red Reverse Logo Socks

£15

Hugo - Two-Pack Black & White Soft Cotton Socks

Hugo

Two-Pack Black & White Soft Cotton Socks

£15

Hugo - Two-Pack Black Logo Socks

Hugo

Two-Pack Black Logo Socks

£15

Hugo - Two-Pack White Logo Socks

Hugo

Two-Pack White Logo Socks

£15

Hugo - Two-Pack Black & Red Logo Socks

Hugo

Two-Pack Black & Red Logo Socks

£15

Hugo - Two-Pack White Ribbed Reverse Logo Socks

Hugo

Two-Pack White Ribbed Reverse Logo Socks

£15

Hugo - White RS Tape Socks

Hugo

White RS Tape Socks

£15

Hugo - Two-Pack White QS Logo Socks

Hugo

Two-Pack White QS Logo Socks

£15

Hugo - Black & Yellow Reverse Logo Low-Rise Boxer Briefs

Hugo

Black & Yellow Reverse Logo Low-Rise Boxer Briefs

£35

Hugo - Black & Red Reverse Logo Low-Rise Boxer Briefs

Hugo

Black & Red Reverse Logo Low-Rise Boxer Briefs

£35

Hugo - Navy X 540 Logo Cap

Hugo

Navy X 540 Logo Cap

£35

Hugo - Two-Pack Black Brother Low Rise Boxer Briefs

Hugo

Two-Pack Black Brother Low Rise Boxer Briefs

£40

Hugo - Two-Pack Black Brother Briefs

Hugo

Two-Pack Black Brother Briefs

£40

Hugo - Red Dero 194 T-Shirt

Hugo

Red Dero 194 T-Shirt

£45

Hugo - Khaki Dero 194 T-Shirt

Hugo

Khaki Dero 194 T-Shirt

£45

Hugo - Navy Dero 194 T-Shirt

Hugo

Navy Dero 194 T-Shirt

£45

Hugo - Black Dero194 T-Shirt

Hugo

Black Dero194 T-Shirt

£45

Hugo - White Dero194 T-Shirt

Hugo

White Dero194 T-Shirt

£45

Hugo - White Dero T-Shirt

Hugo

White Dero T-Shirt

£45

Hugo - Black Dero T-Shirt

Hugo

Black Dero T-Shirt

£45

Hugo - Blue Dero T-Shirt

Hugo

Blue Dero T-Shirt

£45

Hugo - Black Derol194 Long Sleeve T-Shirt

Hugo

Black Derol194 Long Sleeve T-Shirt

£75

Hugo - White Dero194 Long Sleeve T-Shirt

Hugo

White Dero194 Long Sleeve T-Shirt

£75

Hugo - Brown Depusi T-Shirt

Hugo

Brown Depusi T-Shirt

£75

Hugo - White Depusi T-Shirt

Hugo

White Depusi T-Shirt

£75

Hugo - Grey Logo Tie Bar

Hugo

Grey Logo Tie Bar

£75

Hugo - Black Depusi T-Shirt

Hugo

Black Depusi T-Shirt

£80

Hugo - Black Subway Card Holder

Hugo

Black Subway Card Holder

£80

Hugo - Navy Dero 194 Long Sleeve T-Shirt

Hugo

Navy Dero 194 Long Sleeve T-Shirt

£80

Hugo - Black Reverse Logo Beanie

Hugo

Black Reverse Logo Beanie

£85

Hugo - Black Dicagolino T-Shirt

Hugo

Black Dicagolino T-Shirt

£85

Hugo - White Danpur T-Shirt

Hugo

White Danpur T-Shirt

£85

Hugo - Silver E-Jack Tie Bar

Hugo

Silver E-Jack Tie Bar

£90

Hugo - White Anguilla Swim Shorts

Hugo

White Anguilla Swim Shorts

£90

Hugo - White Cayo Coco Swim Shorts

Hugo

White Cayo Coco Swim Shorts

£90

Hugo - Black & Red Cayo Coco Swim Shorts

Hugo

Black & Red Cayo Coco Swim Shorts

£90

Hugo - White Anguilla Swim Shorts

Hugo

White Anguilla Swim Shorts

£90

Hugo - Black Anguilla Swim Shorts

Hugo

Black Anguilla Swim Shorts

£90

Hugo - Black & White Logo Belt

Hugo

Black & White Logo Belt

£90

Hugo - Navy & Red Polka Dot Tie

Hugo

Navy & Red Polka Dot Tie

£90

Hugo - Black Leather Gildor Belt

Hugo

Black Leather Gildor Belt

£90

Hugo - Black Polka Dot Neck Tie

Hugo

Black Polka Dot Neck Tie

£90

Hugo - Black Victorian Card Holder

Hugo

Black Victorian Card Holder

£95

Hugo - White Dingbo T-Shirt

Hugo

White Dingbo T-Shirt

£95

Hugo - Navy Dingbo T-Shirt

Hugo

Navy Dingbo T-Shirt

£95

Hugo - White Liam Payne Edition Dicagolino T-Shirt

Hugo

White Liam Payne Edition Dicagolino T-Shirt

£95

Hugo - Black Liam Payne Edition Dicagolino T-Shirt

Hugo

Black Liam Payne Edition Dicagolino T-Shirt

£95

Hugo - Silver E-Collage Squared Cufflinks

Hugo

Silver E-Collage Squared Cufflinks

£95

Hugo - Black Dapriz T-Shirt

Hugo

Black Dapriz T-Shirt

£95

Hugo - Grey Dapriz T-Shirt

Hugo

Grey Dapriz T-Shirt

£95

Hugo - White Dessay T-Shirt

Hugo

White Dessay T-Shirt

£95

Hugo - Blue Drieste T-Shirt

Hugo

Blue Drieste T-Shirt

£95

Hugo - Black Donos193 Polo

Hugo

Black Donos193 Polo

£100

Hugo - White Donos193 Polo

Hugo

White Donos193 Polo

£100

Hugo - Yellow Donos193 Polo

Hugo

Yellow Donos193 Polo

£100

Hugo - Grey Kombinat Card Holder

Hugo

Grey Kombinat Card Holder

£100

Hugo - Black Leather E-Camu Bracelet

Hugo

Black Leather E-Camu Bracelet

£100

Hugo - Silver E-Bolt Bangle Bracelet

Hugo

Silver E-Bolt Bangle Bracelet

£100

Hugo - Grey Kombinat Wallet

Hugo

Grey Kombinat Wallet

£100