Los Angeles-based men’s label Billy was founded in 2015 by former menswear stylist Holly Jovenall. Drawing inspiration equally from Jovenall’s rural Pennsylvania upbringing and her life in urban LA, the casualwear mark tells a distinctively American narrative of the convergences between country and city living. Showcasing specialized washing and aging techniques, manually distressed details, and hand-screened prints, all of Billy’s refined menswear basics are designed and handcrafted from the highest quality fabrics in Jovenall’s native Los Angeles. The simplicity and understated cool of Billy’s slouchy logo t-shirts, hoodies, and sweatshirts belies the label’s fine attention to tailoring and proportion, while collaborations with workwear giant Dickies elevates foundational utilitarian gear, including slim trousers, outerwear, and shirts, to the realm of sophisticated streetwear. The confluence of comfort, utility, and refinement, Billy’s multidirectional men’s wardrobe staples encompass the many facets of the modern American man.
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