BOSS Hugo Boss sees the venerable Hugo Boss maison embracing the contemporary redefinition of masculinity, bringing forth innovative athleisure and beautifully crafted suiting and tailoring. To express this new ethos of dressed-down gallantry, BOSS Hugo Boss takes the label’s signature craftsmanship as its starting point, favoring lightweight, comfortable fabrics cut meticulously for a clean silhouette with minimal detailing. Black and white and subtle pastel and pale color choices work to bring forth fresh, airy monochromatic ensembles. Elsewhere, jackets and trousers make use of a new garment-dyed tailoring technique, wherein apparel is fully constructed and sewn prior to dying, resulting in the finished piece wearing off the rack with a subtle lived-in look. Well-equipped to handle the ever-shrinking business formal and off-duty leisure divide, the BOSS Hugo Boss menswear collection mixes and matches readily across archetypes. United by a relaxed sense of versatility, BOSS nonetheless retains the aura of streamlined sharpness that has long been synonymous with the house.
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