NotSoNormal
Los Angeles–based NotSoNormal proposes a sophisticated line of ready-to-wear made from recycled cotton and upcycled materials. Founded in 2021 by designer Alfredo Settimio, the label gives a new life to vintage garments, carefully repairing and reinterpreting pieces with its signature LA streetwear aesthetic. Baggy fits and relaxed silhouettes are crafted with comfort in mind, cultivating a luxurious ease that spans the collection. Using custom dye and wash techniques, plaid button-ups, nylon trousers, and denim jackets feature rich colors and unexpected patterns. Both pragmatic and innovative, NotSoNormal’s approach to design moves the needle toward a sustainable future.
