Maisie Wilen

Maisie Schloss, the designer behind the euphoric LA-based label, Maisie Wilen, is the first recipient of Kanye West’s Incubator grant for emerging designers. The Chicago native, who holds a degree from New York’s Parsons School of Design, spent three years working as womenswear designer for West’s coveted brand Yeezy, refining her craft before launching her own line in 2019. Maisie Wilen’s singular aesthetic, one which has garnered industry-wide attention for its playful mix of sportswear with '90s-inspired eveningwear, has quickly established itself as a Kardashian-Jenner favorite. Inspired by rhythmic gymnastics and robots, the brand's collections are fluid yet calculated: ergonomic mini skirts, blazers, leggings, tops, and dresses feature nostalgia-inducing CPU-like graphic patterns. Constructed out of technical fabrics, formfitting garments reveal sophistication in their subtle detailing: ruching, low-back constructions, and cutouts make for a collection that is equally irreverent in spirit as it is elegant in execution. Amidst discreet references to her Yeezy past, Schloss has truly established Maisie Wilen as a one-of-a-kind label to watch.