Hugo T-Shirts

Refined and utterly contemporary, HUGO takes Hugo Boss' emphasis on tailoring and interjects it with youthful energy, rendering garments in sharp cuts and clean designs with a pronounced casual edge. Under the guidance of new Chief Brand Officer Ingo Wilts, HUGO menswear deftly addresses the shrinking space between the workday and the weekend, re-animating classic ready-to-wear staples with a fluid, confident of-the-moment feel. Hybridized, high-rise cropped, slim-fit, and tapered denim and lounge pants, tightly cut crewneck t-shirts, and boxy turtleneck pullovers illustrates the diffusion line’s well-executed balancing act between contemporary tailoring and revived signature 80’s and 90’s silhouettes. The smart interplay between brand heritage and contemporary update is reflected in outerwear as well, as storm-flap accented trench coats, perfectly minimal bomber jackets, and sleek wool coats are carefully reimagined for the modern man. Select pieces make use of punky scribbled-on designs and the line’s updated logo, refreshing the brand’s design language further. Rendered in the strong monochromatic hues associated with the house, HUGO's collections cut a strong form, rejecting following in favor of taking the lead.

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Hugo - White Logo Durned T-Shirt

Hugo

White Logo Durned T-Shirt

£80

Hugo - White Dalf Bar Logo T-Shirt

Hugo

White Dalf Bar Logo T-Shirt

£80

Hugo - Black Velvet Degnitz T-Shirt

Hugo

Black Velvet Degnitz T-Shirt

£120

Hugo - Black Durned Logo T-Shirt

Hugo

Black Durned Logo T-Shirt

£80

Hugo - White Dingbo T-Shirt

Hugo

White Dingbo T-Shirt

£94.08 £43

Hugo - White Depusi T-Shirt

Hugo

White Depusi T-Shirt

£73.92 £30

Hugo - Navy Dero 194 Long Sleeve T-Shirt

Hugo

Navy Dero 194 Long Sleeve T-Shirt

£80.64 £32

Hugo - Black Derol194 Long Sleeve T-Shirt

Hugo

Black Derol194 Long Sleeve T-Shirt

£73.92 £35

Hugo - White Dero194 Long Sleeve T-Shirt

Hugo

White Dero194 Long Sleeve T-Shirt

£73.92 £41

Hugo - Black Liam Payne Edition Dougy T-Shirt

Hugo

Black Liam Payne Edition Dougy T-Shirt

£107.52 £60

Hugo - Navy Dero 194 T-Shirt

Hugo

Navy Dero 194 T-Shirt

£47.04 £23

Hugo - White Dero194 T-Shirt

Hugo

White Dero194 T-Shirt

£47.04 £24

Hugo - Black Depusi T-Shirt

Hugo

Black Depusi T-Shirt

£80.64 £36

Hugo - Black Daps T-Shirt

Hugo

Black Daps T-Shirt

£100.8 £47

Hugo - Navy Dingbo T-Shirt

Hugo

Navy Dingbo T-Shirt

£94.08 £38

Hugo - Blue Dero T-Shirt

Hugo

Blue Dero T-Shirt

£47.04 £22

Hugo - Black Dero194 T-Shirt

Hugo

Black Dero194 T-Shirt

£47.04 £26

Hugo - White Liam Payne Edition Dougy T-Shirt

Hugo

White Liam Payne Edition Dougy T-Shirt

£107.52 £47

Hugo - Black Dicagolino T-Shirt

Hugo

Black Dicagolino T-Shirt

£87.36 £45

Hugo - Red Dero 194 T-Shirt

Hugo

Red Dero 194 T-Shirt

£47.04 £24

Hugo - White Liam Payne Edition Dicagolino T-Shirt

Hugo

White Liam Payne Edition Dicagolino T-Shirt

£94.08 £49

Hugo - Khaki Dero 194 T-Shirt

Hugo

Khaki Dero 194 T-Shirt

£47.04 £31

Hugo - Black Diamen Crowd Print T-Shirt

Hugo

Black Diamen Crowd Print T-Shirt

£134.4 £58

Hugo - Black Dapriz T-Shirt

Hugo

Black Dapriz T-Shirt

£94.08 £54

Hugo - Black Dero T-Shirt

Hugo

Black Dero T-Shirt

£47.04 £31

Hugo - Black Liam Payne Edition Dicagolino T-Shirt

Hugo

Black Liam Payne Edition Dicagolino T-Shirt

£94.08 £53

Hugo - Blue Drieste T-Shirt

Hugo

Blue Drieste T-Shirt

£94.08 £48

Hugo - Brown Depusi T-Shirt

Hugo

Brown Depusi T-Shirt

£73.92 £39

Hugo - White Dyderabad Long Sleeve T-Shirt

Hugo

White Dyderabad Long Sleeve T-Shirt

£107.52 £62

Hugo - White Dero T-Shirt

Hugo

White Dero T-Shirt

£47.04 £23

Hugo - Black Danemone T-Shirt

Hugo

Black Danemone T-Shirt

£120.96 £77

Hugo - White Dessay T-Shirt

Hugo

White Dessay T-Shirt

£94.08 £47

Hugo - Grey Dapriz T-Shirt

Hugo

Grey Dapriz T-Shirt

£94.08 £53

Hugo - White Danpur T-Shirt

Hugo

White Danpur T-Shirt

£87.36 £52

Hugo - Blue Regular Fit T-Shirt

Hugo

Blue Regular Fit T-Shirt

£53.76 £23

Hugo - White Regular Fit T-Shirt

Hugo

White Regular Fit T-Shirt

£53.76 £23

Hugo - Black Regular Fit Long Sleeve T-Shirt

Hugo

Black Regular Fit Long Sleeve T-Shirt

£73.92 £36

Hugo - Yellow Regular Fit T-Shirt

Hugo

Yellow Regular Fit T-Shirt

£53.76 £23

Hugo - Black Durned T-Shirt

Hugo

Black Durned T-Shirt

£73.92 £36

Hugo - White Deginners T-Shirt

Hugo

White Deginners T-Shirt

£80.64 £43

Hugo - Pink Raw Edge T-Shirt

Hugo

Pink Raw Edge T-Shirt

£73.92 £36

Hugo - White Raw T-Shirt

Hugo

White Raw T-Shirt

£73.92 £42

Hugo - Black 'Tekkno' T-Shirt

Hugo

Black 'Tekkno' T-Shirt

£73.92 £36

Hugo - White Drest T-Shirt

Hugo

White Drest T-Shirt

£114.24 £58

Hugo - Yellow Dicagolino T-Shirt

Hugo

Yellow Dicagolino T-Shirt

£80.64 £38

Hugo - Grey Raw Edge T-Shirt

Hugo

Grey Raw Edge T-Shirt

£73.92 £36

Hugo - Blue Rubber Logo T-Shirt

Hugo

Blue Rubber Logo T-Shirt

£80.64 £39