Hugo Sweaters

Refined and utterly contemporary, HUGO takes Hugo Boss' emphasis on tailoring and interjects it with youthful energy, rendering garments in sharp cuts and clean designs with a pronounced casual edge. Under the guidance of new Chief Brand Officer Ingo Wilts, HUGO menswear deftly addresses the shrinking space between the workday and the weekend, re-animating classic ready-to-wear staples with a fluid, confident of-the-moment feel. Hybridized, high-rise cropped, slim-fit, and tapered denim and lounge pants, tightly cut crewneck t-shirts, and boxy turtleneck pullovers illustrates the diffusion line’s well-executed balancing act between contemporary tailoring and revived signature 80’s and 90’s silhouettes. The smart interplay between brand heritage and contemporary update is reflected in outerwear as well, as storm-flap accented trench coats, perfectly minimal bomber jackets, and sleek wool coats are carefully reimagined for the modern man. Select pieces make use of punky scribbled-on designs and the line’s updated logo, refreshing the brand’s design language further. Rendered in the strong monochromatic hues associated with the house, HUGO's collections cut a strong form, rejecting following in favor of taking the lead.

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Hugo - Silver Wool Sepo Sweater

Hugo

Silver Wool Sepo Sweater

£230

Hugo - Black Dangfall Logo Hoodie

Hugo

Black Dangfall Logo Hoodie

£180

Hugo - Black Wool Sepo Sweater

Hugo

Black Wool Sepo Sweater

£230

Hugo - Black Wool San Thomas Turtleneck

Hugo

Black Wool San Thomas Turtleneck

£200

Hugo - Grey Wool San Gottardo Sweater

Hugo

Grey Wool San Gottardo Sweater

£200

Hugo - Tan Wool San Thomas Turtleneck

Hugo

Tan Wool San Thomas Turtleneck

£200

Hugo - Black Wool Slusson Turtleneck

Hugo

Black Wool Slusson Turtleneck

£255

Hugo - Grey Wool San Antonio Turtleneck

Hugo

Grey Wool San Antonio Turtleneck

£170

Hugo - Khaki Wool San Gottardo Sweater

Hugo

Khaki Wool San Gottardo Sweater

£200

Hugo - Navy Wool San Thomas Turtleneck

Hugo

Navy Wool San Thomas Turtleneck

£200

Hugo - Khaki Wool SBlock Turtleneck

Hugo

Khaki Wool SBlock Turtleneck

£200

Hugo - Orange Wool Degrade Rib Extra Slim Fit Turtleneck

Hugo

Orange Wool Degrade Rib Extra Slim Fit Turtleneck

£200

Hugo - Black Wool Sambre Sweater

Hugo

Black Wool Sambre Sweater

£390

Hugo - Black Darbin Hoodie

Hugo

Black Darbin Hoodie

£200

Hugo - Brown Slusson Sweater

Hugo

Brown Slusson Sweater

£255

Hugo - Black Danoi Short Sleeve Hoodie

Hugo

Black Danoi Short Sleeve Hoodie

£170

Hugo - Black Wool San Antonio Turleneck

Hugo

Black Wool San Antonio Turleneck

£170

Hugo - Black Duxi Zip-Up Sweatshirt

Hugo

Black Duxi Zip-Up Sweatshirt

£200

Hugo - Black Dalkutta Sweatshirt

Hugo

Black Dalkutta Sweatshirt

£220

Hugo - Black Daratschi Hoodie

Hugo

Black Daratschi Hoodie

£175

Hugo - Black Dicago Sweatshirt

Hugo

Black Dicago Sweatshirt

£140

Hugo - Navy Wool San Gottardo Turtleneck Sweater

Hugo

Navy Wool San Gottardo Turtleneck Sweater

£200

Hugo - White Dicago Sweatshirt

Hugo

White Dicago Sweatshirt

£140

Hugo - Black Daipeh Zip Sweatshirt

Hugo

Black Daipeh Zip Sweatshirt

£200

Hugo - Black Durat Zip-Up Hoodie

Hugo

Black Durat Zip-Up Hoodie

£200

Hugo - Navy Wool San Antonia Turtleneck

Hugo

Navy Wool San Antonia Turtleneck

£170

Hugo - Black Daratschi Hoodie

Hugo

Black Daratschi Hoodie

£195

Hugo - Black Liam Payne Edition Dicago Sweatshirt

Hugo

Black Liam Payne Edition Dicago Sweatshirt

£150

Hugo - White Liam Payne Edition Dicago Sweatshirt

Hugo

White Liam Payne Edition Dicago Sweatshirt

£150

Hugo - Black Dercolano Hoodie

Hugo

Black Dercolano Hoodie

£160