The Frankie Shop HATS

French designer Gaëlle Drevet founded The Frankie Shop in 2014, envisioning it as the ultimate complement to the curated wardrobe. The New York–based brand’s ensuing cult status—buoyed by trends like #frankiegirls—is as much a testament to its vision as its execution, supplying unfussy staples loved for their relaxed tailoring and muted color palettes. Launched in 2022, the label’s foray into menswear offers the same self-possessed sophistication as its earlier collections, with signature pieces like slouchy blazers conveying just as much laissez-faire as savoir faire. A convergence of the casual and the formal, The Frankie Shop delivers a seamless marriage of contradiction in its subtle yet distinct ready-to-wear.