RTA JEANS

RTA—short for Road to Awe—creates its fashion for the modern rebel on the ever-unfolding path to authentic self-expression. Established in 2013 and led by creative director Robert Liptak, the Los Angeles–based brand has amassed a cult following of stylish celebrities and denim connoisseurs alike for its distinct fusion of LA grunge and metropolis chic. The brand’s rebellious charm is built into its collection of elevated staples like skinny jeans, denim button-ups, and zippered hoodies through considered details like worn-in washes, distressing, and sun-kissed dye stains. Cool and cultivated, RTA epitomizes casual luxury with its offering of menswear fueled by a carefree confidence.