M.A.C is a byword for show-stopping color and artistry in the makeup cosmos. Shortly before launching M.A.C Cosmetics in 1984, founders Frank Toskan and Frank Angelo produced a Crayola crayon–inspired matte lipstick in flamingo pink; for the first time ever, color appeared as vividly on the lips as it did inside its casing. Conceived for makeup professionals, M.A.C quickly became a leading global authority in makeup culture, reaching cult status with high-payoff, long-lasting products. Much-celebrated, state-of-the-art collections for all ages, all sexes, and all races resonated with a diverse audience of fashionistas and outsiders alike, propelling a new beauty dialogue into the mainstream during the late 1980s and early 1990s. Today, M.A.C continues to surprise and dazzle with campaigns and collections that champion its philosophy of keeping makeup fun, wild, and inclusive.