BANDS ON THE RUN

HYUKOH and Sunset Rollercoaster, two of the most influential bands from Seoul and Taipei, are finishing a world tour celebrating their joint album. This is what they’ve learned about breaking down all borders.

  • By: Hyunji Nam

“Playing in a band is still cool.”

From the other side of the screen, Sunset Rollercoaster’s lead vocalist Kuo-Hung Tseng grins. Since dropping the joint album AAA last year, the Taiwanese band and Seoul’s own indie staple HYUKOH have been on a packed tour schedule; we’re speaking just before they play in Singapore. To say they got here simply by chasing what’s “cool” would be reductive—each band has carved out its own path, distinct and influential.

HYUKOH, now a decade into their career, started as a wistful-sounding indie band but has long outgrown that label. Since their 2014 debut, frontman Oh Hyuk has become a fashion icon for Asian youth, attracting collaborations with brands like Bottega Veneta and Balenciaga. Virgil Abloh played HYUKOH’s tracks at his fashion shows and personally gave a nod to the band by wearing pieces from Oh Hyuk’s own label. The band collaborated with Wolfgang Tillmans for the album cover of through love. More recently, Oh Hyuk teamed up with Japanese street style icon Hiroshi Fujiwara in Seoul for an exhibition titled Funeral for a Friend.

Sunset Rollercoaster, on the other hand, emerged from Taipei’s indie scene in 2009, a time when there were few Taiwanese bands singing primarily in English. This choice helped them connect with a global audience, setting them apart in the local music landscape. Their name comes from an old Mac photo booth preset: a stock image of a massive sunset behind a roller coaster. Their breakout track “My Jinji” has racked up over 100 million streams on Spotify, cementing their global status beyond Asia.

The groups’ joint album AAA came together over the course of a year, beginning in May 2023, as a long-distance dialogue between their respective styles. The album blends HYUKOH’s rich yet unembellished instrumentation, Oh Hyuk’s distinctive vocals, and Sunset Rollercoaster’s romantic melodies with poetic lyrics. The eight tracks mark a comeback for both bands and feature collaborations with sought-after artists like @seoulsoloist and photographer Zhong Lin, known for their striking visuals, to create something fresh and innovative.

The AI-generated AAA album cover. The AAA logo is derived from the English font used in Chinese immigrant restaurants in the United States. Key visual by Chanhee Hong (@seoulthesoloist). Artwork designed by Na Kim. Top image: photographed by Zhong Lin.

When AAA dropped in July 2024, music journalist and self-proclaimed “professional music fan” Derrick Gee took to Instagram and TikTok to introduce the album’s atmospheric track “Aaaannnntttteeeennnnaaa” as “Sparkling Korean/Taiwanese Ambient.” His short reel amassed over 7 million views across both platforms.

“I was holding this song back as my little secret, wanting to one day play it out as I knew it would sound magical,” Derrick tells SSENSE. “How often do bands from completely different countries and languages come together? Almost never. The whole collaboration is so unique, yet makes so much sense, from both a sonic and visual perspective. Two ultra-cool indie groups from their respective regions, both chill, melodic, experimental, yet undeniably pop-oriented.”
As they gear up for the final leg of their tour—an encore show in Seoul at the end of April—HYUKOH and Sunset Rollercoaster reflect on what it means to collaborate beyond nationality, language, and borders, bound by a long-term friendship.

Oh Hyuk and Kuo-Hung Tseng. Photographed by Dasom Han.

What’s your favorite track from each other’s band? Was there a song that made you think, “This band is special”?

Oh Hyuk: The first song I heard from them was “My Jinji.” At first, I didn’t even realize they were an Asian band. I really liked it. But if I had to choose one, “Burgundy Red” stands out—it feels incredibly dense, almost spicy in a way.
Kuo: I love “Gondry,” especially after Oh told me it was inspired by The Strokes’s demo “I’ll Try Anything Once.” That made me appreciate it even more. Sunset Rollercoaster’s songwriting process is usually more layered, with a lot of chord changes and intricate arrangements. But “Gondry” is the opposite—super simple chord progressions, where the melody leads everything. It really captures the soul of the song.

Sunset Rollercoaster has five members, while HYUKOH has four. What was it like working as a team of nine on this album? What were the most challenging parts of the process?

Oh Hyuk: It was actually ten of us, including our coproducer Junkyard. [He was also part of team RM.]
Kuo: The real challenge was the lyrics. We love layering sounds, and with more people, we could push that even further. But when we write demos, we usually hum along with random words, and we get attached to how they sound. So when it comes time to write real lyrics, it’s tricky—we have to find words that fit both the meaning and the original flow of the melody. But at some point, we just let it happen instead of overthinking it.

In Asia, some have said we’re living in a golden age of band music. How do you see the landscape evolving in 2025?

Oh Hyuk: I think this is mostly happening in Korea, and it’s temporary. Hip-hop’s decline here has left a small opening for bands, but overall, I feel like the band scene is shrinking. Of course, I can’t predict the future, but with more musicians emerging, bigger productions, and growing budgets, the landscape is shifting.
Kuo: Playing in a band feels like a romantic pursuit now. Our keyboardist Shao-Hsuan Wang runs a rehearsal space. It used to be full of young kids jamming and covering songs, but those numbers keep dropping. Playing in a band is starting to feel like a vintage activity, almost like a classical symphony.

Learning instruments is also expensive, so forming a band is becoming a privilege for those from wealthier backgrounds. Meanwhile, kids with smaller budgets turn to computers and MIDI keyboards to make music. But band culture still has an edge—it’s cool, and people are still doing it. During COVID, when everyone was stuck at home, guitar sales surged, and that’s kept the scene alive. So while it’s hard to say what will happen in five years, for now, there’s still a small but bright future for bands.

What’s a perfect ten/ten album in your opinion? It can be from any era.

Kuo: My all-time favorite is Stone Flower by Antônio Carlos Jobim. I’m heavily influenced by bossa nova, and while some people see it as chill, bourgeois music, I think it can be incredibly aggressive. It’s progressive, too—deeply poetic yet rooted in traditional South American sounds, fused with American jazz.
Oh Hyuk: The albums by The Whitest Boy Alive still have the biggest influence on me. Because of them I met our engineer Norman Nitzsche. I still listen to those records—they’re organic, minimal, but have an incredible density.
Junkyard: A Light for Attracting Attention by The Smile.

The 10 members who participated in this album. Photographed by Dasom Han.

In your early days, did you ever hear discouraging words from people who doubted you?

Kuo: My biggest critic has always been myself. My inner voice was my biggest enemy. Right now, we’re working on a new album and usually it’s just me and my producer figuring out the vocal direction. But since I met Oh, I keep asking him to help me refine it. He pays attention to every little detail, which means I can’t just sing the way I always have—I have to train, to be precise. I think once I push through I’ll get to where I want to be.
Oh Hyuk: I used to be affected by those people, so I cut them out of my life. I just stopped seeing them. But at the same time, I also struggle with self-doubt. Those two things—outside voices and my own—have weighed on me a lot. But I think that’s just how it is.

“Hating yourself is the key to becoming a successful musician.”

Oh Hyuk: I always say that’s the beginning of becoming someone I’d like to be.
Kuo: But I also think that’s a very Asian thing. The way we were raised—it’s built into us. When we were kids, even if we got an A, our parents would ask why it wasn’t an A+ [laughs]. It’s hard to develop self-esteem when you’re constantly chasing a standard that keeps moving. We want validation, but we have to earn it the hard way. Even now, I don’t know if I can call myself a successful musician. If you look at the numbers, maybe. But I still don’t feel it.

The music video for “Antenna” features Taiwanese actor Hsu Kuang-han, known for Someday or One Day, and Leah Dou, a Chinese-Hong Kong musician, also well-known as the daughter of Faye Wong.

What are some of your favorite spots in Taiwan?

Kuo: One of our absolute favorite spots is Da Shi Xiong, a beef noodle restaurant. It’s a bit of a hidden gem—definitely not the cleanest or most polished place, but it’s so authentic and has this kind of DIY, homey vibe. I used to go there all the time when I was practicing nearby, and when I brought the guys there I wasn’t sure if they’d like it because of the environment but it turned out to be one of our favorite spots.

What has been the main topic of conversation between you lately?

Kuo: There’s something in Taiwan called Black Magic, or Nirvana Audio. It’s a USB device that claims to use quantum physics to enhance sound. You don’t even have to plug it in—just placing it near your setup is supposed to improve the audio.
Oh Hyuk: Yeah, that’s been one of the biggest topics we’ve been discussing.
Kuo: It’s beyond AI. It’s 50 years ahead of AI. It’s almost like Schrödinger’s cat—if you don’t observe it, you don’t know if it’s working or not. It all depends on belief. Maybe it’s just a psychological trick, but that’s what makes it so interesting.
Oh Hyuk: It’s basically about faith [laughs].

Behind the scenes of the AAA tour. Photographed by Dasom Han.

Any artists who have caught your attention lately?

Oh Hyuk: I recently met this young guy called Jose Wong from Hong Kong—his band is called ABCD. He’s only 23 or 24, but he has a really sharp vision. I heard he used to work on designs for MSCHF, and his whole approach is really fresh.

The AAA pop-up featured collaborations with various fashion brands. It feels like you played a role in curating them—what made you choose these particular brands?

Oh Hyuk: Yeah, we did the ping-pong inspired pop-up in Japan, Seoul, and Taiwan. Before working on this project, I wasn’t too familiar with Taiwan’s streetwear scene, but by the end of it I really came to appreciate these brands. nul1.org, LTTT, Plateau Studio, Wisdom, and PRETTYNICE—they’re all doing interesting things, and I think they bring something fresh to the table. It was cool to collaborate with them.

What did you think of Derrick Gee’s review?

Oh Hyuk: Someone sent it to me and at first the views were just normal. Then suddenly it blew up. I heard that after his review, the track “Aaaannnntttteeeennnnaaaa”—which is really just a slowed-down version of “Antenna”—became the highest-streamed song on the album. So yeah, shout out to Derrick Gee [laughs]. It’s rare for something like this to happen, especially with ambient music. This version was never meant to be a hit—it’s slow and almost no one would listen to it. But here we are.
Kuo: It actually started as a mistake. There’s this function in Pro Tools where you can slow down a track by half to check edit points. Our engineer James used it while making adjustments, and the moment we heard it we thought, “Wow, this actually sounds cool.” The digital slowdown brought out all these unexpected details—the low end felt deeper, almost like a massage for your ears. We ended up keeping the idea but rearranged a lot. It wasn’t just a simple slowdown; we added layers and built something new out of it. That said, ambient music doesn’t really have hits. The only ones that do are Brian Eno’s Music for Airports or something by John Cage.

AAA tour bts images. Photographed by Dasom Han.

I heard that AAA stands for “Access All Areas,” symbolizing an effort to break down cultural barriers. Do you think those boundaries still exist in 2025?

Kuo: There are still cultural boundaries, but I think music has a unique power to cut through them. It’s almost like a lower language—something that exists beneath words. Even if we don’t share the same background, we can still connect on a deep emotional level through sound.

Even between Korea and Taiwan, there are small but noticeable cultural differences. For example, in Korea, when a band finishes practice or a recording session, everyone goes out to eat together—it’s non-negotiable. In Taiwan, we do that sometimes but the pressure isn’t as strong. It’s not a good or bad thing, just a reflection of different histories and traditions.

But in the end, music transcends those differences. A song made by a team from Korea and Taiwan can resonate with listeners in Japan, Thailand, or Singapore. That’s the beauty of it—it moves freely across borders, even when people can’t.

You’re currently in the middle of a tour. What are your remaining plans for this year?

Oh Hyuk: We’re focused on working on our new album right now. After finishing the tour, we’ll dive into that and hopefully stick to our release schedule. It’s a busy time—after we release each album by HYUKOH and Sunset Rollercoaster, and then we might move on to AAA’s Chapter 2.

  • By: Hyunji Nam
  • Photographed by: Dasom Han, Zhong Lin
  • Talents: HYUKOH, Sunset Rollercoaster
  • Date: April 9, 2025