Total Luxury Spa

Los Angeles-based streetwear brand Total Luxury Spa merges creative collaboration with community service in collections inspired by its hometown's distinctive subcultures. Daniel DeSure and Hassan Rahim founded Total Luxury Spa in 2014 as an extension of DeSure's existing design studio, Commonwealth Projects. DeSure often works with local artists to produce ready-to-wear collections and accessories inspired by both LA history and modern skate culture. Streetwear essentials like T-shirts, hoodies, and slides are laden with genre-clashing imagery, vintage typography, and psychedelic graphics, while logo-emblazoned skate decks pay homage to the subculture that inspired the designs. Guided by an ethos reflective of its namesake, Total Luxury Spa uplifts its community by raising awareness, promoting wellness, and encouraging a sense of spirituality—inviting audiences into DeSure's world of mindfulness.