Adam Jones SWEATERS

Welsh designer Adam Jones has been painted by the fashion press as unique for his namesake label’s modishly garish garments that celebrate the quirks and idiosyncrasies of British culture. The London-based brand uses repurposed textiles like tea towels and vintage blankets to construct its collections—adopting and adapting the nostalgic appeal and kitschy oddities of its locale’s past into a wardrobe of cheeky and colorful ready-to-wear. Themes like Jones’s love of traditional “old-man” pubs are manifested in pieces like sweater vests made from collectible liquor towels or knit T-shirts with artworks of dogs playing pool. Punk and patchworked with a hefty dash of wit, the not-so-niche creations by Adam Jones turn the overlooked into something special.