Won Hundred
An industry veteran who dropped out of school at 16 to work in fashion, Nikolaj Neilsen founded Won Hundred in 2004 out of a desire to express his own point of view and challenge the fashion system. Drawing equally on his native Denmark’s design heritage and on art, music, and cinema, Won Hundred’s womenswear proposes well-constructed, well-fitting basics with an understated yet personal attention to detail. Denim, tailored shirts and jackets, sweatshirts, and casual pieces blend comfort and functionality with minimalist simplicity, while always adding a hint of risk.

Won Hundred
Black Dublin Long Sleeve T-Shirt
$120 $78

Won Hundred
Pink Gisele Sweater
$160 $64

Won Hundred
Pink Allyson Sweatshirt
$180 $86

Won Hundred
Grey Brook Sweater
$240 $96

Won Hundred
Black Vanessa Double Scarf
$120 $73

Won Hundred
Black Aleena Turtleneck
$200 $102

Won Hundred
Grey Vanessa Double Scarf
$120 $82

Won Hundred
White Prague T-Shirt
$100 $63

Won Hundred
Brown Houndstooth Christina Blazer
$440 $260

Won Hundred
Burgundy Brook Sweater
$240 $96

Won Hundred
Black Gisele Sweater
$160 $72

Won Hundred
Navy Therese Coat
$560 $224

Won Hundred
Black Proof T-Shirt
$80 $49

Won Hundred
Black Mila Tracking Boots
$460 $290

Won Hundred
White Proof Logo T-Shirt
$120 $73

Won Hundred
Blue Journey Signature Shopper Tote
$160 $104

Won Hundred
Navy Christina Blazer
$400 $204

Won Hundred
White Dublin Long Sleeve T-Shirt
$120 $71

Won Hundred
Brown Alannah Jacket
$400 $204

Won Hundred
Navy Elissa Trousers
$200 $120

Won Hundred
Black Prague T-Shirt
$100 $65

Won Hundred
Burgundy Aleena Turtleneck
$200 $84

Won Hundred
Navy Kelis Trousers
$200 $118

Won Hundred
Brown Houndstooth Elissa Trousers
$240 $175

Won Hundred
Brown Kelis Trousers
$240 $144

Won Hundred
Black Down Elisabeth Jacket
$700 $329

Won Hundred
Brown Houndstooth Anisa Trousers
$260 $138

Won Hundred
Blue Denim Fourteen Jacket
$295 $121

Won Hundred
Brown Mila Hiking Boots
$460 $193

Won Hundred
Transparent Copenhagen Unisex Raincoat
$195 $99

Won Hundred
Black Pearl Jeans
$240 $101

Won Hundred
White & Taupe Nika Sneakers
$395 $233

Won Hundred
Pink Catherine Sweater
$180 $74

Won Hundred
Black Proof T-Shirt
$75 $40

Won Hundred
Black Catharine Sweater
$180 $104

Won Hundred
Purple Proof T-Shirt
$80 $45

Won Hundred
Off-White Down Elisabeth Jacket
$700 $406

Won Hundred
Blue Proof T-Shirt
$75 $36

Won Hundred
Blue Gisele Sweater
$195 $82

Won Hundred
Red Corduroy Erica Miniskirt
$240 $98

Won Hundred
Blue Marylin A Skinny Jeans
$240 $98

Won Hundred
Blue Vicky B Jeans
$195 $80

Won Hundred
Blue Pearl Jeans
$195 $111

Won Hundred
Pink Proof T-Shirt
$80 $44

Won Hundred
White Organic Proof T-Shirt
$80 $40

Won Hundred
Grey Brook Winter Sweater
$235 $122