Nanushka’s ascension to the uppermost vanguard of contemporary womenswear is the hard-earned culmination of a decade-long tenure as Budapest’s best-kept-secret. Founded in 2007 by London College of Fashion alumnus Sandra Sandor, whose longstanding nickname doubles as the brand’s namesake, Nanushka’s breezy and facile approach to design is peppered with the influence of her Budapestian origins. Decadence and joie-de-vivre are at the crux of the label’s recent breakthrough collections, boasting a fully realized interpretation of the globetrotting bohemia that has steadily come into focus in the years since its debut. Casting prim blouses and silhouette-conscious skirts alongside rustic shirting and functionality-based accessories, Nanushka’s charm is at once distinct and unplaceable. With its precise tailoring achieving an air of calculated aloofness, signature styling flourishes such as rolled sleeves seem preemptively adapted to dynamic, hands-on lifestyles. With a pervading sense of free-spirited worldliness uniting the textural and structural diversity of their collections, Nanushka’s blend of disparate influences sheds light on a particular elusive strain of effortlessly refined womenswear.
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