SJYP

Designers Steve J. and Yoni P. lend their initials to SJYP, a Seoul-based denim brand founded in 2006 after their respective graduations from Central Saint Martins and the London College of Fashion. The fresh, playful, and feminine aesthetic of the husband and wife team has won over actresses and K-pop stars on the strength of their 90s-influenced ripped denim vests and jackets, boyfriend jeans, logo tees, baseball hats, and basics updated with of-the-moment touches of youth culture.

SJYP - Off-White Hairy Fleece Jacket

SJYP

Off-White Hairy Fleece Jacket

$530 $334

SJYP - White Sherpa Bucket Bag

SJYP

White Sherpa Bucket Bag

$285 $171

SJYP - White Terry Logo Bucket Hat

SJYP

White Terry Logo Bucket Hat

$120 $50

SJYP - Blue Denim Sherpa Rider Jacket

SJYP

Blue Denim Sherpa Rider Jacket

$995 $448

SJYP - Black Long Padding Jacket

SJYP

Black Long Padding Jacket

$955 $382

SJYP - Brown & Blue Layered Muffler Pullover

SJYP

Brown & Blue Layered Muffler Pullover

$535 $214

SJYP - Off-White PVC 'Blue Everyday' Two Way Tote

SJYP

Off-White PVC 'Blue Everyday' Two Way Tote

$260 $177

SJYP - Yellow Cable Knit Cardigan

SJYP

Yellow Cable Knit Cardigan

$460 $189

SJYP - Pink & Red Layered Muffler Pullover

SJYP

Pink & Red Layered Muffler Pullover

$535 $251

SJYP - Blue Denim Destroyed Jacket

SJYP

Blue Denim Destroyed Jacket

$535 $316

SJYP - SSENSE Exclusive Pink Logo T-Shirt

SJYP

SSENSE Exclusive Pink Logo T-Shirt

$135 $86

SJYP - Blue Denim Miniskirt

SJYP

Blue Denim Miniskirt

$390 $160

SJYP - Blue Denim Sherpa Jacket

SJYP

Blue Denim Sherpa Jacket

$645 $419

SJYP - Black Terry Logo Bucket Hat

SJYP

Black Terry Logo Bucket Hat

$120 $78

SJYP - Reversible Off-White Sherpa Coat

SJYP

Reversible Off-White Sherpa Coat

$645 $413

SJYP - Navy & White Knit Off-the-Shoulder Sweater

SJYP

Navy & White Knit Off-the-Shoulder Sweater

$355 $146

SJYP - Pink & White Stripe Puff Pullover

SJYP

Pink & White Stripe Puff Pullover

$395 $174

SJYP - Blue Destroyed Jeans

SJYP

Blue Destroyed Jeans

$375 $240

SJYP - Yellow Corduroy Piping Trousers

SJYP

Yellow Corduroy Piping Trousers

$530 $212

SJYP - Blue Denim Cut-Out Skirt

SJYP

Blue Denim Cut-Out Skirt

$385 $158

SJYP - Blue Denim Two-Tone Miniskirt

SJYP

Blue Denim Two-Tone Miniskirt

$310 $127

SJYP - White Logo Long Sleeve T-Shirt

SJYP

White Logo Long Sleeve T-Shirt

$190 $124

SJYP - Blue Denim Cut-Off Miniskirt

SJYP

Blue Denim Cut-Off Miniskirt

$385 $158

SJYP - Red Straight Jeans

SJYP

Red Straight Jeans

$320 $131

SJYP - Red Denim Miniskirt

SJYP

Red Denim Miniskirt

$320 $131

SJYP - Blue Denim Colorblocked Miniskirt

SJYP

Blue Denim Colorblocked Miniskirt

$295 $127

SJYP - Red & Pink Knit Off-the-Shoulder Sweater

SJYP

Red & Pink Knit Off-the-Shoulder Sweater

$355 $146

SJYP - Off-White Neck Warmer Cardigan

SJYP

Off-White Neck Warmer Cardigan

$605 $315

SJYP - Blue Side Destroyed Jeans

SJYP

Blue Side Destroyed Jeans

$355 $199

SJYP - Blue Denim Overalls

SJYP

Blue Denim Overalls

$495 $223

SJYP - Brown Heavy Fleece Jacket

SJYP

Brown Heavy Fleece Jacket

$680 $408

SJYP - Yellow Down Mustang Jacket

SJYP

Yellow Down Mustang Jacket

$1150 $587

SJYP - White Ribbon Tie Sweatshirt

SJYP

White Ribbon Tie Sweatshirt

$255 $105

SJYP - SSENSE Exclusive White Terry Hat

SJYP

SSENSE Exclusive White Terry Hat

$125 $70

SJYP - White Multicolor Logo T-Shirt

SJYP

White Multicolor Logo T-Shirt

$210 $107

SJYP - White Logo T-Shirt

SJYP

White Logo T-Shirt

$160 $67

SJYP - Blue Denim Long Jacket

SJYP

Blue Denim Long Jacket

$520 $302

SJYP - Blue Destroyed Hem Jeans

SJYP

Blue Destroyed Hem Jeans

$400 $164

SJYP - White & Blue Layered Bustier Blouse

SJYP

White & Blue Layered Bustier Blouse

$385 $158

SJYP - Red Knit Ribbed Collar Dress

SJYP

Red Knit Ribbed Collar Dress

$420 $248

SJYP - Blue Destroyed Semi Baggy Jeans

SJYP

Blue Destroyed Semi Baggy Jeans

$370 $155

SJYP - Red Denim Fitted Jacket

SJYP

Red Denim Fitted Jacket

$480 $202

SJYP - Blue Distressed Jeans

SJYP

Blue Distressed Jeans

$365 $168

SJYP - Blue Denim Button Shorts

SJYP

Blue Denim Button Shorts

$295 $174

SJYP - Blue Ripped Hem Jeans

SJYP

Blue Ripped Hem Jeans

$320 $131

SJYP - Blue Denim Overalls

SJYP

Blue Denim Overalls

$485 $204

SJYP - Blue Denim Short Overalls

SJYP

Blue Denim Short Overalls

$495 $208

SJYP - Blue 'Everyday' T-Shirt

SJYP

Blue 'Everyday' T-Shirt

$140 $60

SJYP - Red Denim Button & Strap Bustier

SJYP

Red Denim Button & Strap Bustier

$400 $164

SJYP - Blue Denim Destroyed Long Skirt

SJYP

Blue Denim Destroyed Long Skirt

$325 $189

SJYP - White Side Strap T-Shirt

SJYP

White Side Strap T-Shirt

$205 $84