Protagonist has quietly amassed a cult following on the strength of its modern and pared-down aesthetic since its New York Fashion Week debut in 2013. Design director Georgia Lazzaro’s interpretation of refined minimalism balances femininity with sharp tailoring. Her collections of well-executed investment pieces feature clean lines, attenuated cuts, and subdued color palettes. Menswear-inspired shirting, deconstructed collarless jackets, and streamlined bottoms, all crafted with pristine fabrications, are given subtle character by details like asymmetrical hems.
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