A.W.A.K.E. MODE

Eccentric and feminine womenswear label A.W.A.K.E. MODE—‘All Wonderful Adventures Kindle Ethusiasm’—was founded in 2012 by Russian-born and Belgian-raised multi-hyphenate designer Natalia Alaverdian. Drawing upon an eclectic variety of references, both global and personal, including costume history, film, nature, and Japanese art, the London-based brand’s idiosyncratic creations amply reinforce the venturesome ethos evoked by its acronymic name. Whimsical separates blow the contours of classic tailoring delightfully out of proportion, with origami-inspired pleats and folds adding sculptural intrigue to outerwear, and unexpected details such as oversized buttons and exaggerated slits lending an artfully deconstructed impression to trousers and tops. Lighthearted and girlish with a hint of playful irony, Alaverdian’s collections unveil a conceptual, narrative-driven approach to ready-to-wear.

A.W.A.K.E. MODE - White Small Padded Lucy Tote

A.W.A.K.E. MODE

White Small Padded Lucy Tote

$240 $161

A.W.A.K.E. MODE - Beige Business Woman Shirt

A.W.A.K.E. MODE

Beige Business Woman Shirt

$670 $268

A.W.A.K.E. MODE - Beige Mailbox Bodysuit

A.W.A.K.E. MODE

Beige Mailbox Bodysuit

$555 $294

A.W.A.K.E. MODE - Tan Lucy Big Bag Tote

A.W.A.K.E. MODE

Tan Lucy Big Bag Tote

$765 $383

A.W.A.K.E. MODE - White Mrs. Right Angle Mules

A.W.A.K.E. MODE

White Mrs. Right Angle Mules

$620 $267

A.W.A.K.E. MODE - Beige Pirt Pants-Skirt

A.W.A.K.E. MODE

Beige Pirt Pants-Skirt

$790 $458

A.W.A.K.E. MODE - Black Patent Trinity Coat

A.W.A.K.E. MODE

Black Patent Trinity Coat

$1300 $533

A.W.A.K.E. MODE - Black Sailor Trousers

A.W.A.K.E. MODE

Black Sailor Trousers

$700 $287

A.W.A.K.E. MODE - Beige Scoop Neck Top

A.W.A.K.E. MODE

Beige Scoop Neck Top

$405 $166

A.W.A.K.E. MODE - Black Patent Back-To-Front Skirt

A.W.A.K.E. MODE

Black Patent Back-To-Front Skirt

$545 $256

A.W.A.K.E. MODE - Beige Unbutton Me Seagull Top

A.W.A.K.E. MODE

Beige Unbutton Me Seagull Top

$695 $445

A.W.A.K.E. MODE - Purple Mrs. Right Angle Mules

A.W.A.K.E. MODE

Purple Mrs. Right Angle Mules

$620 $279

A.W.A.K.E. MODE - Transparent & Pink Mrs. Right Angle Sandals

A.W.A.K.E. MODE

Transparent & Pink Mrs. Right Angle Sandals

$645 $381

A.W.A.K.E. MODE - Beige Wool Winona High-Waisted Trousers

A.W.A.K.E. MODE

Beige Wool Winona High-Waisted Trousers

$580 $238

A.W.A.K.E. MODE - Black Mailbox Bodysuit

A.W.A.K.E. MODE

Black Mailbox Bodysuit

$555 $372

A.W.A.K.E. MODE - Black Rave Trousers

A.W.A.K.E. MODE

Black Rave Trousers

$465 $288

A.W.A.K.E. MODE - Beige Oversized Wool Scully Blazer

A.W.A.K.E. MODE

Beige Oversized Wool Scully Blazer

$980 $421

A.W.A.K.E. MODE - Off-White Josie Blouse

A.W.A.K.E. MODE

Off-White Josie Blouse

$515 $299

A.W.A.K.E. MODE - Beige Point Collar Shirt

A.W.A.K.E. MODE

Beige Point Collar Shirt

$315 $183