Won Hundred JEANS

Drawing upon the Scandinavian influence that shaped his point of view, Copenhagen-based Nikolaj Nielsen founded Won Hundred in 2004 on the principle that minimal design can be as forward-thinking as it is timeless. Laid-back, expertly tailored silhouettes, and elevated basics from the denim veteran showcase a distinct fusion of understated simplicity and raw attitude. The brand takes an impassioned focus on thoughtfully sourced materials and ecologically conscious production, moving the needle for the industry without compromising quality. Never losing focus on the uniqueness of Danish style, Won Hundred presents minimalist practicality with a collection of sustainable and refined everyday pieces.