Main Story

Established in 2017 by British designer Susan Cole, Main Story offers fashionable, gender-neutral kidswear. Inspired by trendsetting artists such as Dóra Maurer and Corita Kent, seasonal collections emphasize timeless design. Main Story works with European artisans to craft ready-to-wear staples, including oversized T-shirts, striped sweaters, and track pants in various playful colorways. The label also offers embroidered logo caps, shorts in woven and cutoff options, and breezy dresses and skirts as summer essentials. Each piece is constructed with ease of movement in mind, often using organic materials. With its creative and comfortable garments, Main Story brings a touch of whimsy to fashionable young protagonists of all stripes and sizes.