Greg Lauren

Determined to define new wardrobe staples for the twenty-first-century man, L.A.-based painter-turned-designer, Greg Lauren, launched his eponymous label in 2011. Drawing inspiration from classic collegiate-wear, the nephew of esteemed American fashion designer Ralph Lauren emphasizes deconstruction and distressing techniques to transform iconic silhouettes into daringly new ready-to-wear pieces. Embracing a casual grunge-prep aesthetic, Lauren’s pieces exude a particular DIY-vibe with vintage military fabrics and repurposed denim featuring prominently throughout the collection. Lauren’s ability to fuse and transform seemingly discordant materials into playful new pieces allows the designer to challenge established conventions by exploring the principles of design from exciting new perspectives. Patchwork flannels, panelled jackets, paint-splattered jeans, and graphic t-shirts feature oversized pockets, embroidered crests, textured detailing, and asymmetric constructions. Lauren elevates the laid-back appeal of his label by paying meticulous attention to tailoring and detailing. Sourcing high-quality textiles and constructing the majority of garments by hand in L.A, Lauren’s label speaks to a generation of individuals who embrace the need for rebellious self-expression.

Greg Lauren - Multicolor Long Kimono Studio Shirt

Greg Lauren

Multicolor Long Kimono Studio Shirt

¥134500

Greg Lauren - Green Baker Boxy Studio Jacket

Greg Lauren

Green Baker Boxy Studio Jacket

¥72000

Greg Lauren - Blue & Red Western Kimono Shirt

Greg Lauren

Blue & Red Western Kimono Shirt

¥104500

Greg Lauren - Off-White Modern Flight Jacket

Greg Lauren

Off-White Modern Flight Jacket

¥163000

Greg Lauren - Green & Blue 50/50 Modern Flight Jacket

Greg Lauren

Green & Blue 50/50 Modern Flight Jacket

¥163000

Greg Lauren - Green Baker Studio Jacket

Greg Lauren

Green Baker Studio Jacket

¥100000

Greg Lauren - Red & Blue Classic Studio Cowboy Short Sleeve Shirt

Greg Lauren

Red & Blue Classic Studio Cowboy Short Sleeve Shirt

¥70000

Greg Lauren - Black Work Cargo Pants

Greg Lauren

Black Work Cargo Pants

¥105500

Greg Lauren - Beige Work Cargo Pants

Greg Lauren

Beige Work Cargo Pants

¥105500

Greg Lauren - Black Boxy Cardigan

Greg Lauren

Black Boxy Cardigan

¥166000

Greg Lauren - Green Army Bucket Hat

Greg Lauren

Green Army Bucket Hat

¥30000

Greg Lauren - Black Paisley Shirt

Greg Lauren

Black Paisley Shirt

¥66000

Greg Lauren - Green Patchwork Jacket

Greg Lauren

Green Patchwork Jacket

¥136000

Greg Lauren - Black Reverse Hoodie

Greg Lauren

Black Reverse Hoodie

¥83000

Greg Lauren - Black 50/50 Mesh/Fleece Cargo Pants

Greg Lauren

Black 50/50 Mesh/Fleece Cargo Pants

¥105500