Founded in 2014 by entrepreneur Hope Smith, MUTHA is a skin-care company that puts moms first. Following the success of the brand’s original stretch mark salve, MUTHA Body Butter, its growing array of products—including hydrating face oils, contouring body serums, and overnight eye creams—are taking the beauty world by storm. Beloved by industry veterans and celebrities alike, MUTHA formulas are free of fillers, parabens, petroleum, phthalates, and sulfates. The company also donates five percent of each sale to midwife and nurse education programs around the world. Nourishing and effective, MUTHA delivers straightforward skin care that supports self-care for moms and beauty savants everywhere.