Nuba

Cameron Williams debuted Nuba in 2020 after completing his studies in menswear at Central Saint Martins. Now helmed by both Williams and his former CSM classmate Jebi Labembika, the London-based label articulates the duo’s shared vision of a more inclusive picture of what elegance can look like in luxury fashion. Nuba filters menswear staples through a diasporic lens, piecing together West African and Afro-Caribbean styles inspired by the designers’ mothers with the downtown London fashion they grew up with. Through its close examination of the link between geography and clothing, Nuba navigates cultural self-expression with grace and nuance.