Founded in 2016 by twins Valentina Ignatova and Sabina Gyosheva alongside Denitsa Bumbarova, Bulgarian brand BY FAR has secured its place in the contemporary fashion world with its selection of sleek accessories. Building upon its reputation for tasteful luxury, the brand has burst into the fragrance market with a collection of seven scents in refillable custom charms designed to be clipped onto bags or belt loops. Each evocative scent starts with an eco-conscious base of Turkish and Bulgarian recycled rose essential oil, which is then combined with specially formulated ingredients, including pink peppercorn and orange blossom, white musk and patchouli, and spicy galbanum and vanilla absolute. Innovative, luxurious, and engaging, BY FAR’s fragrances are a smart addition to a cult-favorite brand.