To Stockholm-based grooming brand Selahatin, the everyday chores of oral hygiene should be small moments of luxury. After founder Kristoffer Vural's sense of smell was amplified as a result of a stroke, he found that while many scents sparked colorful synesthetic experiences, using toothpaste remained drab and pleasureless—thus, Selahatin was born. Manufactured in Switzerland, the label offers signature blends like Escapist, with notes of cinnamon, orange, and peppermint, alongside spicier flavors like Vesper, and the romantic and woodsy Of Course I Still Luv You. Dermatologist-tested toothpastes are formulated with anti-inflammatory active ingredients to boost gum health, reduce dry mouth, and foster enamel preservation. The label also offers complementing mouthwashes made with aloe vera and antioxidants. Keeping teeth clean and fresh becomes an indulgent experience with Selahatin's collection of aromatic, artisanal oral cleansing products.