Yoshinori Aoyama launched FACTORY900 in 2000 as a passion project dedicated to pioneering a new genre of eyewear. The Japanese designer brings a visionary approach to the heritage techniques handed down from his grandfather through generations of eyewear artisans in his family. Long-standing links with the Sabae region, where the vast majority of Japan’s eyeglasses are produced, enable the brand to create its sophisticated, avant-garde frames designed to distinguish one's look. Everyday glasses leave a bold impression with their thick acetate rims, while unorthodox designs in organic shapes play with irregular reflections of light. FACTORY900 is a stable force practicing traditional handiwork with a futuristic sensibility.