OK

Short for Office Kiko, OK was launched in 2017 by Tokyo-based model and actress Kiko Mizuhara and her sister Yuka. The collaborative label works with a range of creators and brands, delivering comfy staples saturated with personality and positive imagery. Though it draws inspiration from both haute couture and street fashion, the label is dedicated to producing easy-to-wear, everyday looks. Colorful motifs are abundant in OK’s hoodies, T-shirts, cycling shorts, and tanks, all boasting a lively, playful aesthetic. Aiming to be more than a conventional fashion label, OK offers a creative space for imaginative young people. Its line of comfort-first essentials, featuring whimsical drawings and nostalgia-inducing designs, is only one possible expression of this ambitious vision.