Gerrit Jacob DENIM JACKETS

Central Saint Martins graduate Gerrit Jacob launched his namesake label in 2022, bringing experience from the likes of Gucci, Balenciaga, and Martine Rose to his own ready-to-wear collections. The Berlin-based brand is known for its unconventional silhouettes and unique combination of aesthetics—spanning utility, camp, romantic, and club—and found quick popularity among celebrities like Rosalía and Dua Lipa. Citing the colors and motifs of the centuries-old Hamburg fun fair as an essential influence, Jacob applies polychromatic graphics to attention-grabbing collections of shirts, jackets, shorts, and trousers. Youthful and dynamic, Gerrit Jacob recasts kitsch as contemporary luxury, offering easy-cool menswear for the times.