MATIERE PREMIERE is a modern fragrance brand recognized for its collections of simple yet striking scents. Master perfumer Aurélien Guichard established the company in 2016 in Grasse, France—a region known as the “capitale mondiale du parfum” due to its favorable microclimate and rich history of perfumery dating back to the eighteenth century. With an organic rose centifolia farm on UNESCO-recognized lands, the label is one of only a handful of fragrance brands able to grow its own raw materials, allowing for a more controlled and holistic approach to olfactory design. The pared-down, natural scents of MATIERE PREMIERE feature subtle complexities and amplified key notes specially blended to evoke cherished memories.