Named after the Dutch explorer Abel Tasman—thought to be the first European to land on New Zealand shores—fragrance brand Abel Odor also began its journey in the Netherlands before embarking for Wellington. The shortage of natural perfumes on the market inspired former winemaker Frances Shoemack to partner with master perfumer Isaac Sinclair to create an all-natural line of fragrances that use renewable ingredients without compromising quality. Perfumes feature notes of magnolia, pepper, and tangerine, and are made entirely from essential oils, extracts, and plant-derived compounds. Abel Odor seeks to elevate everyday living with its adventurous line of premium, natural fragrances.