Founded in 2021 by LA designer Alfredo Settimio, ready-to-wear label NotSoNormal breathes new life into secondhand textiles with edgy, punk-inspired offerings. Thoughtfully sourced from recycled cotton and upcycled vintage garments, pieces are carefully repaired and extensively reworked by hand, advancing the case for true sustainability without compromising quality. Puffed trousers and coats made from nylon army-surplus liners pair with distressed denim jackets and cozy sweatshirts enhanced with custom dye patterns and washes for an effortlessly cool aesthetic. Infusing everyday silhouettes with raw attitude, NotSoNormal reimagines the contemporary wardrobe with an eco-friendly twist.