Originally founded in Florence in 1958, Marvis is an oral health brand with a cult following. Before gaining its iconic status as the label for niche toothpaste, Marvis experienced its first surge in popularity during the '70s after becoming the go-to toothpaste for smokers. By the '90s, Marvis had found its niche as a daily luxury essential for all. Housing unconventional flavors like licorice, jasmine, and ginger mint, Marvis's colorful metallic tubes marry traditional and contemporary aesthetics into one eye-catching look. Still based in Florence to this day, Marvis brings elegance and design to the world of daily oral health.