Jellymallow, a contraction of jelly and marshmallow, channels the sweetness and innocence of childhood into colorful, contemporary kidswear. Founded in 2013, the Korean-based label brings an element of play to simple silhouettes and functional basics. Mesh-lined taffeta windbreakers and packable totes arrive in verdant greens and rusty orange shades. Twill bucket hats with embroidered graphics live alongside cotton shorts with doodle-like illustrations. Abstract patterns and cartoon graphics arrive on terry cloth sweater vests, mid-length jersey skirts, and stretchy baseball T-shirts. Designed for every new adventure, Jellymallow distills the vibrancy of childhood into straight-forward yet compelling ready-to-wear.