Knittin’ on Top
of the World

Naomi Skwarna Speaks with
the Prolific, Trendsetting
Knitter Sam Barsky About
His Passion and Process

  • Interview: Naomi Skwarna
  • Illustrations: Gavin Park

For more than 20 years, knitter and Baltimore native Sam Barsky has been blending in with his preferred landscapes, one scenic sweater at a time. Barsky, aka “the Sweater Guy,” learned to knit in 1999 after convincing three kindly women at a flea market to teach him in exchange for buying yarn, and he’s produced approximately one sweater per month ever since. After first going viral on Imgur in 2017, Barsky now treats his Instagram and TikTok audience (over 320,000 followers combined) to photos and videos of himself at sundry locations, wearing a slightly more pixelated interpretation of the scene as a colorful, handmade sweater. Small town Americana features prominently. He also has, among others, a Wizard of Oz sweater, a human anatomy sweater, a Chicago skyline sweater, a Stonehenge sweater, and a California Raisins sweater. He wears one every day—no compromises.

From sweaters that imitate life, to life imitating sweaters, people can’t get enough of Barsky’s wearable world. Sweaters are his art and craft, but they also connect him with fans—other knitters or travelers—who love seeing him capture local landmarks in wool and share their memories of the place, or requests to buy his sweaters. Barsky doesn’t sell his creations, nor does he take commissions. But he has reproduced a number of them as T-shirts including my favorite, the sweater of sweaters.

Intarsia landscape sweaters, 1980s-ubiquitous, have surged in popularity of late, appearing in collections from Acne, Andersson Bell, Missoni, Gabriela Hearst, Stella McCartney, and STORY mfg.. They may not have the specificity of Barsky’s picture postcard sweaters, but they seem touched by the same fantasy of going elsewhere, even if that fantasy extends only as far as a ball of yarn.

Barsky connects to our Zoom call from his car during a busy day prepping for the Maryland Sheep and Wool Festival—one of the largest festivals of its kind, attracting knitters from all over the US. Wearing a mushroom-spotted pullover, Barsky cheerfully shows me a selection of his sweaters, just a few of the 156 (and counting) he’s completed.

Naomi Skwarna

Sam Barsky

You don’t use patterns to make your sweaters, so how do you plan the designs? Do you draw or look at photographs while you work?

If it’s a real place, I will very often study photographs of it, just to know what it looks like in full detail. I don’t do an exact copy of the photograph. I just do the important details and I freehand it as I go along. I estimate where things go so you know what it’s supposed to be. I also use yarns that resemble things in the real world, like a variegated yarn that looks like a night sky.

[Barsky holds up the sweater he’s currently knitting.]

This is a town near where I happen to be right now, Ellicott City. There’s a big sign when you enter the town that says Ellicott City across a bridge.

That’s so beautiful, what a cool bridge. Is there a particular type of yarn or fiber that you prefer knitting with?

All different yarns. In a practical sense, I wear more cotton because usually the weather is warmer. I make some wool stuff too. The one I’m wearing now is alpaca.

A lot of your sweaters have short sleeves, which isn’t the typical sweater sleeve length. Why did you start knitting short-sleeved sweaters?

The first few sweaters I made were long-sleeved, but then I realized that if I wanted to wear these in the summer, I’d have to figure something else out. I’d always noticed that women wear short sleeve sweaters, but I’d never seen a man wear anything like that. So I got the idea of making them out of cotton and with short sleeves. When I did it for the first time, I thought, ‘Is this going to look out of place?’ Then the first time I went out wearing a short sleeve sweater, I got a lot of compliments.

Do you wear one of your own sweaters every day?

I do wear my own sweaters every day. I don’t own anything else! People want to buy my sweaters all the time and don’t understand why I can’t sell them. I even had to turn down $6,000 the other day that someone offered me to make them a custom sweater.

What’s your ideal context for making sweaters?

Knitting in a group with other people; with anyone who enjoys the craft.

The social component sounds really vital to you.

The [knitting] stereotype is people sitting quietly on their sofa, by a fireplace or a TV. I’ve done that sometimes, but I really feel more motivation when I’m able to get together and do it with other people.

Since you’ve been knitting and publicizing your work, do you feel like you’ve noticed more men getting involved in knitting?

There aren’t too many in the knitting groups that I’m in personally. There are some all-male knitting groups, but they aren’t near where I live. A lot of men knit, but there aren’t a lot of men who are open about it.

Do you have any interest in expanding on the business side of your knitting work? And if so, what does that look like to you?

I have a goal of making at least half of my sweaters into T-shirts that people can buy, and other types of garments too, like dresses and leggings. Maybe nonwearable stuff, like coffee mugs, pillows, and tote bags. My goal is to sell at least one million of my T-shirts one day. If .01% of the population in the five countries where I get the most customers bought one of them, I would reach that goal.

In many of the pictures that you post of you and your wife Deborah, you’re typically wearing one of your sweaters, a pair of shorts, and a fanny pack. Is that your everyday look?

The sweater is the main thing—a sweater that fits what I’m doing that day. Not all the time, but very often, it’s a sweater and shorts. The shorts are because they’re more comfortable than long pants and the fanny pack I just find practical. I have the same pair of shorts in lots of different colors, every color to match the sweaters.

Is fashion important to you? Or is it more just about comfort and wearing something that you made?

I don’t make a big to-do about shoes and socks. Basically I only wear white socks to make it easy, and I have the same black shoes, technically tennis shoes, which look like dress shoes. That way I don’t have to worry about having different pairs. I can wear them every day.

More recently, landscape intarsia sweaters have been showing up more in fashion. I was wondering what you thought of scenic sweaters as a fashion trend?

It makes me happy! I’m glad they’re out there. I don’t know if [designers] are getting the idea from me or not, but that’s not what matters. If they get the idea from me, that’s nice. I’m not worried about them competing with me because I don’t see myself competing against anyone.

Well, you just love sweaters! That’s obvious.

And other kinds of knitwear too. Scarves and shawls; all kinds of things.

Do you know what your next sweater will be after you finish the one for Ellicott City?

I have some small traveling gigs coming up, so I will make sweaters of those places. Some of the ones I’m thinking of are the Brooklyn Bridge; I’d like to get that done in the near future. I’m also thinking of the Finger Lakes in upstate New York. The National Parks out west—I’ve done some of them already, but there are so many more I haven’t.

Naomi Skwarna is based in Toronto, Canada.

  • Interview: Naomi Skwarna
  • Illustrations: Gavin Park
  • Date: August 3, 2022