What Lies Beneath
Folk Horror Aesthetics

Cult Movies, Pastoral Terror,
and Kier-La Janisse’s Directorial Debut

  • Interview: Samantha Culp
  • Illustrations: Skye Oleson-Cormack

The Canadian writer, curator, and filmmaker Kier-La Janisse lives on an island off the coast of British Columbia, with the ocean visible through one window and a lush forest through another. On a sunny morning, it’s beautiful, but one can imagine that by night, the isolation could be just as spooky as idyllic. Janisse’s work over the past two decades has explored horror cinema itself as a similar paradox, a genre frequently undervalued as serious art despite the ways even its pulpiest entries can metabolize our deepest cultural anxieties and traumas.

These themes are at the heart of Janisse’s directing debut, Woodlands Dark & Days Bewitched: A History of Folk Horror, the first full-length documentary on the cinematic phenomenon available on Blu-Ray and VOD as of December 7. Horror and cult film fans may already know her as a veteran programmer for festivals and venues like the original Alamo Drafthouse Cinema in Austin, Texas, and her own Montreal microcinema Blue Sunshine. They might have taken classes at the Miskatonic Institute of Horror Studies, the independent film studies school Janisse founded in 2010 in Winnipeg, which has since added locations in New York, Los Angeles, and London. Fashion devotees have likely seen her phantasmagoric touch in a series of three fashion films by Maison Margiela and designer John Galliano, most recently 2021’s “A Folk Horror Tale.” But her writing has taken center stage in her prolific output as a critic and essayist, including her 2015 memoir-in-criticism House of Psychotic Women: An Autobiographical Topography of Female Neurosis in Horror and Exploitation Films, a genre-bending excavation of the “crazy woman” trope. Is this iconic character the abject victim or horrifying villain—or both? Janisse’s work engages these and other tricky themes with nuance and care, blending deep knowledge and a contagious passion.

This winter’s release of Woodlands Dark & Days Bewitched sees Janisse bringing her poetic sensibilities to a wider audience: an examination of global folk horror accessible enough for the general public and nerdy enough for the true heads. Starting with the 1970s British films commonly associated with the term (the unholy trinity of 1968’s Witchfinder General, 1971’s Blood on Satan’s Claw, and 1973’s The Wicker Man), the documentary then spirals out to the connections between everything from Southern Gothic to Brazilian zombie films. Guided by interviews with over 50 historians, critics, and creators, and clocking in at over three hours, the documentary hypnotically interweaves an original psychedelic folk score, interstitial sun-flared Super-8 footage, and beautiful animated collage sequences supplied by fellow Winnipegian Guy Maddin.

Throughout, Janisse traces the cross-cultural ubiquity of folk horror and what it says about fraught histories of colonialism, repressed trauma, and changing relationships to the land. The rubric of folk horror is expansive enough that Janisse’s journey could have been never-ending, and she found herself setting parameters to cover this vast landscape. “At a certain point you could think, ‘Well, anything can be folk horror,’” she says. “It can get so broad that I had to set limits like, ‘OK, no BigFoot, no crypto-zoology.’”

Those decisions allow plenty of space to investigate folk horror in all its complexities. One pivotal section considers how folk horror in North America often involves the trope of the “Indian burial ground” as a manifestation of white settler anxieties and suppressed histories of genocide, and is punctuated by one of the best lines in the documentary, delivered by interviewee Jesse Wente, Executive Director of the Indigenous Screen Office: “If non-Indigenous people are going to be afraid of the Indian burial ground, then I’ve got some news for you: it’s all an Indian burial ground.” Some of the most exciting recent films highlighted in the documentary are the often subversive reinventions of the genre, like SG̲aawaay Ḵ’uuna (Edge of the Knife), a 2018 Canadian film by Indigenous directors Gwaai Edenshaw and Helen Haig-Brown, which was filmed entirely in the endangered language Haida.

Janisse and I spoke over Zoom a few days after Halloween, a coincidental scheduling but one that felt uncannily appropriate. Despite its contemporary commercial trappings, the holiday is a time where boundaries are blurred: between the child and the grown-up, the glamorous and the grotesque, the trick and the treat. A masquerade that reveals as much as it hides, a spirit of pagan anarchy still hums beneath the surface of pumpkin spice kitsch. We discussed her origin story as a “monster kid,” the supernatural sensation of visiting film locations, the politics of nostalgia, and what it means to be a “cult media” curator in the digital age. In the era of algorithms, the role of the critic and curator is all the more vital to help interpret the charged artifacts from our pop culture subconscious—and particularly to illuminate histories that hide in the shadows.

This conversation has been edited and condensed for clarity and length.

Samantha Culp

Kier-La Janisse

What are your first memories of being drawn to horror as a genre?

I was this very typical “monster kid.” I would go to the flea market and whenever there was a monster book, or a book about vampires, I would use my allowance to buy it. My very first gateway to horror was probably the creepy cartoons of that era, like Scooby Doo, which played on Saturday mornings, “creature features,” and horror movies. My earliest memories are of seeing monsters on TV, having nightmares, and trying to create narratives in my head to rationalize these nightmares so that they wouldn't be as scary to me.It became such an important part of my identity from a young age: I was the kid in school who was allowed to watch horror movies. I've had two things that probably kept me from being a total geek in school that got beat up all the time, which were that my hair feathered better than everybody else, and that when kids came to my birthday parties, they could watch movies that they weren't allowed to watch at home.

You began programming, researching, and writing about rare and "cult" films and music in the pre-Internet era of the late 1990s/early 2000s. Today, rare artifacts are so much more accessible, but many older works and artists may still be as invisible in the noise of the digital ecosystem and algorithmic platforms. To you, what are the pros and cons of the current landscape?

The internet has definitely changed everything, and unfortunately when I talk about it I inevitably come across as an old grouch bemoaning how easy things are for “kids today.” But it was so much harder to hear about films, see films, and get exhibition copies of films. If you were a programmer, so much of the job depended on deep connections with others who were doing the same kind of work. You really needed each other to have access to things.The accessibility has facilitated a stronger need for curators. In the digital landscape, programmers understand what they like, but don’t necessarily understand how film programming revenues and expenses work—there is much less risk, much less overhead. And so you really can be more experimental, and you don’t need actual exhibition formats etc. You can download a bootleg and people will think you are a brilliant programmer. The risk factor is not there at all. But what this virtual (often illegal) programming can do is create a fanbase for something that will then empower people to make a financial investment in it. There’s a famous story about how Chas Balun from Deep Red magazine used to sell bootlegs of Nekromantik [the infamous 1987 West German horror movie directed by Jörg Buttgereit, banned in many countries for its themes of necrophilia]. Tons of people bought them (including me) and the producer of the film initiated a lawsuit. But when I met the director of the film years later, I tried to convince him that if it hadn't been for those bootlegs, no one in the US would have heard of his film! It wouldn’t have built the fanbase that has since allowed that film to come out in successive lavish collector’s editions.

You’ve been working on the documentary for many years, during which the “folk horror” subgenre and its themes have really entered the pop zeitgeist; the most dramatic example might be the release of Midsommar in 2019. How did this surge of interest impact your film?

I've been using that term for about 10 years now, but I think it was still bubbling underneath the surface in North America. It was big in the UK much earlier, but it wasn't until Midsommar came out that the average person might know the term. That was really important for the visibility of our film. I’ve joked about the fact that usually I’m two years too early. But this film was delayed and finished two years late, so maybe it’s right on time.

You’ve said your initial definition of folk horror started from the notion of “contact” between different opposing forces or powers—in Europe, for example, pre-histories of paganism versus the arrival of Christianity. How did your research evolve to the global survey it is now?

When I first started the project, it was just going to be a short, half-hour featurette on a Blu-ray release of Blood on Satan’s Claw (1971). The focus was really British folk horror, in the context of 1970s films and television that people tend to talk about first and most. But soon, I had to bust out of that and look at it from totally different perspectives. In North America it’s about the cultures that were already here and people that were moved without their consent to new environments.

Image Courtesy of Severin Films.

I was really intrigued by the scholar Adam Scoville who calls folk horror more of a mode, like in music, than a genre. Can you explain more how you interpret that distinction?

I still refer to it as a genre or a subgenre just because that seems to be easiest for people to grab onto, but I do think that Scoville is right. Much folk horror from the past decade is more like a subgenre, where people are making films that are deliberately hitting upon certain points. Yet it's not like a Western, where they all have horses, they all take places in these kinds of environments, etc. When he says it's more like a mode in the musical sense, it’s like there is an atmosphere or feeling. There is something that we're sensing where all of these things are touching each other somehow.

The power of place is a key element in folk horror. How does the land itself become a site of anxiety in the genre?

The landscape is huge in folk horror. We talk a little bit about psychogeography in the film, which of course is much bigger than horror, but it’s almost a larger example of a haunting. In a horror movie that takes place in a haunted house or a domestic environment, it’s like there’s a residue in the house. In folk horror, it’s not a house— it’s the whole land, the whole town, the whole city, the whole country. It’s a much bigger haunting that affects everybody, often in ways that they are not even aware of.Folk horror is often about the survival of traditions and beliefs from communities that at some point have been suppressed. And then there's this other society that has taken over, layered over the top. Often it’s discussed as actually having “seeped into” the ground—all this energy in the ground from these traumatic events. Folk horror utilizes that to create its sense of dread.That’s key in British folk horror, but once I started looking at North American and Australian folk horror, it’s obviously huge, because there’s so much genocide. It's something shameful and truly horrific. These anxieties come out in American horror again and again. A lot of these stories are told by white settler filmmakers, and so they are often told from the perspective of white people who are dealing with that anxiety. I'm interested in seeing even more folk horror from Indigenous filmmakers.

You’ve written about your love for visiting film locations. What was the most exciting place you visited for the documentary?

For this film, the first location I visited was from The Wicker Man (1973). I had to take three different trains for nine hours, by myself, to get to this town in the highlands of Scotland called Plockton where they filmed the harbor scenes. It looks exactly the same as it looks in the movie, with these bizarre palm trees from the Gulf Stream climate. I had this very weird adventure in that town,trying to find the harbor master’s boat, which I did. And I sat in it and ate a sandwich.It’s fascinating to me that these buildings had normal lives, that they had people that worked or lived in them, and that they thought nothing of it. I was always incredulous, like, “This is also another place!” To me, that’s also related to psychogeography. It’s almost like there is this ghost building hovering over the real building that only I could see, that maybe only the movie fans could see.

Recently there’s been a lot of discussion about how the mainstream culture industry is all about reboots—the constant Marvel sequels, for example—and how nostalgia can be seen as reactionary or at least conservative. Do you feel that nostalgia is inherently conservative? Or are there other modes of engaging with artifacts from the past?

I don’t think it’s inherently conservative. Sometimes people who champion the past may be conservative, and they may be doing it for conservative reasons. But I don't think that's the case across the board. Particularly in relation to folk horror as a genre, I think it incites conversation instead of shutting it down and just referring people to the past. In the film, Shawn Hogan talks about how from a superficial perspective, you could look at folk horror as being conservative, but when you really watch the films, they aren’t presenting the past as this totally idyllic place. Most folk horror tends to be really ambiguous about what things we want to take from the past, and what’s better left there.

Samantha Culp is a writer and filmmaker based in Los Angeles after a decade in greater China. She's currently writing a book about the global history of futures thinking, and her work as a journalist and critic has appeared in publications such as The Atlantic, New York Magazine, and Art in America. She produced two documentary series for Netflix focused on wrongful convictions (“The Confession Tapes” and "Exhibit A"), and recently co-wrote and produced the podcast "The Beige Room" for Pineapple Street Media's "The 11th" anthology, tracing how an organization with roots in the 1970s Bay Area consciousness scene grew into an influential part of corporate culture in America. (She also considers herself a "monster kid" at heart, and in 2016 created the project CronenbergValentines.com as an homage to Canadian auteur David Cronenberg).

  • Interview: Samantha Culp
  • Illustrations: Skye Oleson-Cormack
  • Date: December 10, 2021