Jeanerica PULLS

Founded in Sweden by longtime collaborators Jonas Clason and Lena Patriksson Keller, JEANERICA approaches denim as a modern essential rather than a seasonal statement. The brand focuses on everyday pieces designed to be worn, kept, and relied on over time. Combining advanced industrial techniques with smaller-scale European production, JEANERICA balances precision with care. Its design language draws quietly from classic Americana, filtered through a distinctly European sensibility.